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Profile Information

Company:: Adobe

Job Title:: Adobe Certified Expert Analyst Data Workbench

Seniority:: Technical

Job Function:: Data Science, Machine Learning, AI, Business Analytics

Industry:: Digital Marketing

Short Bio:: Abhishek is an Adobe Certified Expert Analyst in Data Workbench and works in Adobe based in Melbourne. He has done Computer Engineering from NMIMS Mumbai and started his career as a PHP developer. His area of interest lies in machine learning, data interpretation and mining, deep learning and big data analysis. He has also conducted marketing seminars, lectures on web monetization and classroom training on data analysis.

LinkedIn Profile:: http://in.linkedin.com/in/abhisheksrivastava5

Interests:: Networking, Finding a new position, New venture

Abhishek Srivastava's Blog

Digital Marketing: Are you avoiding these common problems?

Posted on July 28, 2018 at 7:30pm 0 Comments 0 Likes

Target audience: Marketers, analysts, campaign managers, and decision makers.

Preface: I teach multiple tools under Adobe's experience cloud and I often get to have a look at the shape of digital marketing in multiple companies and across various business domains. This post is a summary of the most common problems and ways of resolving them at early stages before they become blunders.

1. The accuracy (and single…

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Predictive Modelling and Precautions

Posted on March 16, 2016 at 12:00am 0 Comments 5 Likes

Predictive analysis is a journey of refinement of data over time using a predictive model. Right from choosing the right model to refine your data to the amount of time and effort invested, there are many thing which may go wrong in your way.

Predictive analytics is also the enabler of Big Data; businesses collect vast amounts of real-time customer data and predictive analytics uses this historical data, combined with customer…

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