Target audience: Marketers, analysts, campaign managers, and decision makers.

Preface: I teach multiple tools under Adobe's experience cloud and I often get to have a look at the shape of digital marketing in multiple companies and across various business domains. This post is a summary of the most common problems and ways of resolving them at early stages before they become blunders.

1. The accuracy (and single…

Predictive analysis is a journey of refinement of data over time using a predictive model. Right from choosing the right model to refine your data to the amount of time and effort invested, there are many thing which may go wrong in your way. 

Predictive analytics is also the enabler of Big Data; businesses collect vast amounts of real-time customer data and predictive analytics uses this historical data, combined with customer…