We live in a world driven by insights and decision making fueled by data and analytics. Information and technologies are so ubiquitous that no organization needs to be a digital titan (such as Amazon or Google) to compete in today’s world of business. Companies, large and small, are recognizing the need to utilize the full value of their…

At first glance, data science and customer experience (CX) don’t have much in common.

Data scientists like me are typical left-brained thinkers: detail-oriented, logical and quantitative. We want to study, process and analyze data to extract insights from it. Customer experience experts, on the other hand, gravitate toward a more intuitive and creative…

When trying to implement informed business solutions, what you see is all there is (WYSIATI), which can result in being “data-nearsighted.” For this reason, it is crucial to have a comprehensive data strategy in order to make better business decisions and implement efficient business solutions…