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Aaron Auld
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  • Nuremberg
  • Germany
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Aaron Auld is CEO of EXASOL and is in charge of coordinating the EXASOL¹s strategic direction and positioning as well as its international expansion. Aaron joined EXASOL in 2006 and was previously responsible for Operations, before becoming CEO in 2013. He is Scottish by upbringing but has embraced German virtues where he lives and works today.
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Data Analytics
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Aaron Auld's Blog

The rise of advanced analytics

Posted on December 7, 2016 at 8:00am 0 Comments

In five short years the world of analytics has changed immeasurably. Five years ago Hadoop was reaching the peak of the hype cycle and it acted as a wake-up call to businesses that perhaps there is value in their data.

This evolved more recently into big data analytics. Although Hadoop opened a door to big data, it wasn’t actually the right tool for what most businesses needed – fast analytics, interactive experimentation with data and exploratory analysis of…


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