Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have bad habits and some are a little hard to kick. However, if there is one you must break, it is surely…Continue
Added by Martin Doyle on March 6, 2017 at 2:30am — No Comments
According to Experian, when it comes to data inaccuracy, much of it is down to human error, in particular, spelling mistakes. The reason for this lies…Continue
Added by Martin Doyle on February 1, 2017 at 5:30am — No Comments
We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of your business…Continue
Added by Martin Doyle on January 9, 2017 at 5:00am — No Comments
People change jobs, get promoted and move home. Companies go out of business, expand and relocate. Every one of these changes contributes to data decay. It’s been said that business databases degrade by around 30% per year, but why?
A report by IDG states that companies…Continue
Added by Martin Doyle on December 13, 2016 at 2:00am — No Comments
Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to…Continue
Added by Martin Doyle on November 16, 2016 at 2:30am — No Comments
The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data…
Added by Martin Doyle on September 19, 2016 at 1:30am — No Comments
More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.
Yet for many…Continue
Added by Martin Doyle on June 3, 2016 at 3:00am — No Comments
If you wanted to program a computer in the early 1980s, you didn’t have the option of coding using a keyboard. You had to create a series of cards, each punched with a pattern of holes. The holes had to be entirely accurate, in both pattern and placement. A typical…Continue
Added by Martin Doyle on May 9, 2016 at 3:30am — No Comments
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff…Continue
Added by Martin Doyle on April 6, 2016 at 3:30am — No Comments
So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal…
Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments
For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data. And we’re wondering why?
The company that made your smartphone is no longer a hardware manufacturer. It has become adept atharvesting and managing data from it users, too. Every device has a series of sensors, as well as a user…
How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your smartphone to track it if it gets stolen, and no office is truly secure without CCTV.
Taking care of business assets is key to managing profit and growth, yet many…Continue
Added by Martin Doyle on October 28, 2015 at 2:00am — No Comments
Here are two very compelling examples:
Added by Martin Doyle on September 16, 2015 at 12:19am — No Comments
There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the…Continue
To tackle any problem in a systematic and effective way, you must be able to break it down into parts. After all, understanding the problem is the first step to finding the solution. From there, you can develop a strategic battle plan. With data quality, the same applies: every initiative features many…
Added by Martin Doyle on August 5, 2015 at 5:06am — No Comments
CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.
Your research and development team should be able to use the metrics from the…Continue
Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments
Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.
Even data that is…Continue
The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’. According to the polls, the government was likely to be a coalition of one or more, with no party achieving a majority. It could…Continue