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Martin Doyle's Blog (23)

Are you brave enough to change your Data Habits?

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have bad habits and some are a little hard to kick. However, if there is one you must break, it is surely…

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Added by Martin Doyle on March 6, 2017 at 2:30am — No Comments

Are typos and small mistakes making your business data inaccurate?

As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even a small mistake can cost your business…

According to  Experian, when it comes to data inaccuracy, much of it is down to human error, in particular, spelling mistakes. The reason for this lies…

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Added by Martin Doyle on February 1, 2017 at 5:30am — No Comments

Is your New Year’s Resolution to Improve your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of your business…

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Added by Martin Doyle on January 9, 2017 at 5:00am — No Comments

Why Data Decays so Fast?

People change jobs, get promoted and move home. Companies go out of business, expand and relocate.  Every one of these changes contributes to data decay. It’s been said that business databases degrade by around 30% per year, but why?

A report by IDG states that companies…

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Added by Martin Doyle on December 13, 2016 at 2:00am — No Comments

How to Ensure Your CRM Data Is Fit For Purpose



In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to…

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Added by Martin Doyle on November 16, 2016 at 2:30am — No Comments

Big Data Misconceptions



The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data…

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Added by Martin Doyle on September 19, 2016 at 1:30am — No Comments

Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.

Yet for many…

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Added by Martin Doyle on June 3, 2016 at 3:00am — No Comments

Is Data Quality Essential for Modern Business?

If you wanted to program a computer in the early 1980s, you didn’t have the option of coding using a keyboard. You had to create a series of cards, each punched with a pattern of holes. The holes had to be entirely accurate, in both pattern and placement. A typical…

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Added by Martin Doyle on May 9, 2016 at 3:30am — No Comments

The Data Quality Tipping Point

Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff…

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Added by Martin Doyle on April 6, 2016 at 3:30am — No Comments

How Data Bonds Sales and Marketing Together



So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal…

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Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments

Will 2016 be the Year you Clean up your Dirty Data?

For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data.  And we’re wondering why?

Over the…

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Added by Martin Doyle on December 21, 2015 at 2:30am — 1 Comment

Is Wearable Tech Creating a Data Time Bomb?



The company that made your smartphone is no longer a hardware manufacturer. It has become adept atharvesting and managing data from it users, too. Every device has a series of sensors, as well as a user…

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Added by Martin Doyle on November 10, 2015 at 2:34am — 1 Comment

Treat Your Data Like an Asset – Not an Inconvenience

How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your smartphone to track it if it gets stolen, and no office is truly secure without CCTV.

Taking care of business assets is key to managing profit and growth, yet many…

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Added by Martin Doyle on October 28, 2015 at 2:00am — No Comments

Can Business Automation Solve Your Data Quality Problems?



All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be fighting a…

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Added by Martin Doyle on October 7, 2015 at 5:43am — 1 Comment

Why Bad Data is Wasting Your Marketing Efforts

The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by.

Here are two very compelling examples:

  • By 2016, we expect the amount of money spent on digital marketing to…
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Added by Martin Doyle on September 16, 2015 at 12:19am — No Comments

Data Cleansing vs Data Maintenance: Which One Is Most Important?

There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the…

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Added by Martin Doyle on August 25, 2015 at 3:34am — 4 Comments

Defining Your Data Quality Problems



To tackle any problem in a systematic and effective way, you must be able to break it down into parts. After all, understanding the problem is the first step to finding the solution.  From there, you can develop a strategic battle plan. With data quality, the same applies: every initiative features many…

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Added by Martin Doyle on August 5, 2015 at 5:06am — No Comments

Taking Control of your CRM Data

CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.

Your research and development team should be able to use the metrics from the…

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Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments

Data is Immortal, but Not Immune to Decay

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.

Even data that is…

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Added by Martin Doyle on June 9, 2015 at 12:30am — 1 Comment

Were the Election Polls Marred by Poor Quality Data?

The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’. According to the polls, the government was likely to be a coalition of one or more, with no party achieving a majority. It could…

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Added by Martin Doyle on May 14, 2015 at 3:30am — 2 Comments

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