The global mobile app development revenue is $526 billion, making it one of the most flourishing industries worldwide. Android controls 73% of the market share. So, if you have plans to build an Android app, there’s no better time.
However, to ensure your Android app stands out, you must keep an eye on the latest Android app trends and how to leverage them. So, what’s trending in 2023? As an agency for Android app development, we have curated a list of 7 trends that will become the talk of the town this year. Let’s begin:
7 Best Android App Development Trends in 2023
1. Instant Apps
Instant apps are popular these days because they allow them to access content instantly. Users no longer have to wait for the app to download and install to use a feature. Instead, they can instantly access what they need, even without using it, saving time and effort.
Besides, Instant apps also let users save time and effort by using an app before installing them. It is essential because some apps are as big as 1Gb (especially gaming apps), and you have to think twice before installing them on your phone. You would not want to spend your precious data on apps that don’t meet your expectations and regret later.
Instant apps can showcase to users what they can do for them. Consider it as a trailer for a movie that can bring a lot of audience to the theater by attracting them. It would be best if you thought about leveraging instant apps this year.
2. Rise of 5G
5G has been in the news for the last three years. However, it is going mainstream this year, with the number of 5G-enabled devices reaching 660 million (47.5% of devices worldwide) by the end of the year. Many companies are even taking this one step further by launching 5G-capable products.
Why is so much hype around 5G? What is it that 5G can do but 4G can’t? For starters, 5G is 100 times faster than 4G. It means earlier users could download a movie in 2-3 minutes. But with 5G, they can download it in 30 seconds. They don’t even need to download a movie on their phone. Instead, they can stream it in full HD without any latency or drop in performance.
What does this mean for you? You can make your mobile apps more immersive and ensure you keep users hooked through unique experiences. Also, integrating Augmented and virtual reality capabilities into your mobile app is easy with 5G. It opens new doors for innovation and allows you to make mobile apps more efficient and user-friendly.
In short, 5G will make apps fast, efficient, and usable. All the beautiful concepts you have in mind regarding your mobile app will no longer be a fantasy. 5G can make them a reality.
3. Mobile Apps, Foldable Devices
The craze for foldable devices is at an all-time high. Do you know why? It’s because foldable devices have a large screen, resulting in a rich, immersive experience. Users can watch movies on a large screen, better manage tasks during multitasking, or even enjoy more control and visibility during gaming. In short, large screens can be a goldmine for a rich user experience.
However, foldable devices also bring a challenge among designers and app developers. They now have to create Android apps keeping the foldable screens in mind. But for you, it can be a chance to immerse users in unique experiences.
Bitcoin had its share of ups and downs. But it showed the world what blockchain, the technology behind this cryptocurrency, was capable of. Over the last few years, blockchain has made its way into many industries. Many businesses leverage blockchain through crypto trading, decentralized apps, smart contracts, and healthcare.
Many Android apps are using blockchain technology to handle operations more efficiently. Smart contracts allow patients to receive better healthcare. People are trading in cryptocurrency without fear, and many artists have minted millions of dollars by selling digital art through NFT, Fintech, and banking apps that have become more secure with blockchain. The technology will become even more popular as Statista predicts that the blockchain market will be worth 52.5 billion by 2026.
To build a secure and efficient Android app, you need to pay attention to integrating blockchain technology because it can open new avenues for you.
5. Use of AI & ML in eCommerce
With expected sales of $6.3 trillion this year, the eCommerce landscape is about to touch new tangents. While the stats seem promising, it’s also a signal that there will be tough competition as every online store would want to grab the maximum profit.
You need a competent team and technology to stand out and carve a niche for yourself. You need to leverage the power of artificial intelligence and machine learning to make your eCommerce store more effective.
You can automate redundant tasks and personalize the user journey by using AI and machine learning in your eCommerce app. You can better track their previous metrics and use data to sell more while nurturing your customers to keep returning to your websites. You can even forecast outcomes by using machine learning.
In short, by leveraging AI and machine learning, you can make eCommerce stores more efficient and help them sell more.
6. Improved Chatbots
Businesses have been using Chatbots in Android applications to automate customer support over the last few years. However, they have yet to see any success with them. It is because most users feel that Chatbots lack human connection. Any experienced person can tell whether it’s the Chatbot on the other end or a human because they converse in a way a human assistant would never. Hence, most people don’t trust them.
However, this year, the rise of ChatGPT API will change all preconceived notions about Chatbots. Developed by OpenAI, this API answers all human queries in a language they better understand and relate to. The API is so powerful that you never realize it’s a program speaking on the other end.
Seeing the popularity of ChatGPT, you should start integrating the technology into your Android app. It would make your chatbots more popular and improve your customer support experience.
7. Beacon Technology
Exciting offers and discounts appearing on smartphones when an individual passes by a Zara or Trends store are not coincidental. They appear on the phone because of the Beacon technology.
Beacons are small devices that retail stores or other service providers install on their premises. When a person passes by the store, it sends out a signal that users can receive on their phones when they’re nearby. This way, they can better communicate exciting deals, discounts, and offers to nearby customers. Shoppers can also use the beacon technology to track shopper behavior and use it to maximize their sales.
Not just retail, the beacon technology can also enhance the functionality of healthcare apps. It can help you better communicate health guidelines and spread awareness during pandemic situations.
The beacon technology market is flourishing at a compound annual growth rate of 59.8%, expecting a projected value of $56.6 billion by 2026. Hence, you must keep an eye on this trend and see how to leverage it in your Android apps.
In a Nutshell,
The Android app development sector is promising. But it also has tough competition. With millions of apps on the Play Store, you can quickly go unnoticed and vanish into mediocrity. To stand out and carve a niche for yourself, you need to stay on track with what’s happening in the Android app development space and how you can leverage it to develop reliable Android apps.
Hopefully, the blog we shared above gave you enough idea of what trends will be popular in 2023. Next, pay attention to these and see how to use them in your mobile apps. Best of luck!