"Artificial Intelligence is one of the most important things humanity is working on. It's more profound than I don't know, may be electricity or fire." - Google CEO Sundar Pichai
We are living in an era of Artificial Intelligence (AI) and robotic machines. The future we used to see in the movies back in our childhood is here. We are finally embracing the futuristic technologies of our childhood.
Artificial intelligence is one of the evolving technologies that is disrupting the value chains of creative economy. It's a digital brain that learns and carry out decisions without human intervention. Most of the marketers are now choosing AI-powered tools in planning & decision making.
Artificial intelligence is now a flourishing market.
With AI-powered tools, marketers can anticipate the customer's next move to improve the customer journey. AI-powered marketing will provide better ways to nurture leads, predictive analysis, decision making & automation.
AI helps marketers to accelerate tedious and time-consuming tasks and make decisions at a deeper level so the customers will always get the best experiences.
AI in content creation
Artificial intelligence bots are helping markers in creating content according to the buyer persona. Machine learning algorithms that simulate the human brain can quickly learn and classify a user's preferences.
From movies streamed on Netflix to products purchased on Amazon, users can get recommended content tailored to their search queries with AI integration.
More disruptively, machine learning is now creating original content across multiple industries. It generates text to expand the range of offerings and free up 20% of reporters' time while growing output tenfold.
AI offers the content marketing landscape with incredible potential.
An intelligent robot writer won an award in a literary contest in Japan by writing a short novel.
Many publishers and news sites use AI tools to cover short reports and stories in sports and politics. The Washington Post has its own AI tool that generated about 70 articles a month in the start.
The press sites use AI because it can produce content at scale, and to increase the coverage, these sites need to deploy automated writing.
"The future [of journalism] will require automation editors—someone who is both proficient in journalism and computer science" - Francesco Marconi
However, when it comes to generating content for user interaction, artificial intelligence still can't beat human writers.
The automated writers can't connect with readers on an emotional level. As these are only machines, they can't personalize the content that emotionally connects with readers.
On the flip side, robot writers can help produce some low-value tasks or when the writer needs to produce content by learning from consumer behavior from a narrowly defined set of interests obtained by a robot writer.
Thereby fantastic results can be obtained when human skills and artificial intelligence combine.
What AI skills should content marketers need?
AI is not still that advance enough to fully simulate human behavior and mind. It is not replacing your jobs either. It is only evolving and getting more sophisticated, and to compete with the technology; you should improve your skills and master the tasks that these intelligent machines can't accomplish.
If you want to keep up in the era of artificial intelligence, you must learn to:
The future of AI in marketing
Artificial intelligence systems are becoming increasingly effective at performing cognitive tasks. They are here to work side by side with humans to make strategic decisions and think out innovative solutions to complex problems.
Marketers can leverage artificial intelligence tools to make their audience engaged in a meaningful and profitable way.
It is true that AI is becoming symbiotic with human Labor in many ways.
It compresses speed to insight. It analyses, processes, and presents findings of any data faster than humans and offers real-time responses.
But it doesn't mean it is replacing human creatives and strategists. AI only helps humans to push their creative boundaries so they can invest in more interesting tasks.
It's all about building a team of AI experts who can brainstorm ideas with artificial intelligence and put them into practice.
The future of marketing isn't the AI takeover - it's a creative, effective, and valuable collaboration between human and Artificial Intelligence.