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DSC Webinar Series: Boosting Your eCommerce Business with Marketing Analytics

  • Sean Welch 

KEH is a ReCommerce camera specialist in finding and providing the best high-end camera gear at an attractive price. To better serve a growing demand for used material via their multi-channel pipelines, KEH needed to rethink entirely its digital model and bring data to the heart of its business.

Switching from a manual approach (Excel and legacy applications) to the Google Cloud analytics suite (including Dataprep by Trifacta, BigQuery, Cloud Functions, and Data Studio) has been transformative to automate their process to sourcing the best gear, optimizing the price/quotes (based on the supply, demand, and competitors), capturing omnichannel customer signals, and driving segmented campaigns.

In this latest Data Science Central webinar, Aftab Alam, Sr Director of Technology @ KEH will unveil his automation of product lifecycle management platform.

You will learn:

• KEH specific data challenges to automate their analytics (silo data sources, disparate and variable data formats, data quality issues, growing volumes)
• How to bring numerous data channels (search engine, transaction, customer engagement, ERP, warehouse, competitive web crawl) into a centralized Google Cloud BigQuery data warehouse
• How to clean and combine unstructured (web scraping data) and structured (JSON, CSV & XML) sources with Dataprep by Trifacta to derive trustworthy insight
• The dos and don’ts in transforming your eCommerce data journey

Bertrand Cariou, Senior Director of Product – Trifacta
Aftab Alam, Senior Director of Technology – KEH Camera

Sean Welch, Host and Producer – DSC