Today the ever-evolving landscape of social media platforms could make it challenging for brands to get the most out of social media marketing. Artificial intelligence has been making a lot of waves and while that is not news, its foray into the world of social media marketing has decidedly invited quite a lot of interest from companies across the broad spectrum of industries.
It is one of the reasons why brands turn to AI-based technologies for gathering and analyzing real-time data to use for improving campaign strategies. This interest is understandable, of course, thanks to the many, many ways in which artificial intelligence contributes immense value to businesses in the modern-day and age.
You would agree running a successful social media campaign requires immense hard work and time. Plus you need to track various metrics like engagement rate, reach, click-through rate, and more. I can understand this might sound overwhelming.
To make it easier for you – the list below the benefits that will help you better understand the opportunity posed by artificial intelligence in the world of social media marketing.
- Better customer engagement: An often ignored aspect of social media marketing is customer engagement, which is an aspect artificial intelligence can lend considerable help with. With AI-driven chatbots, companies can communicate and engage with their target audience on their preferred social media platforms. Be it answering queries or simply acknowledging customers’ comments, AI-driven chatbots can contribute immensely in this regard as well.
- Reduce costs: Everyone likes to save money, be it individuals or companies. In the context of business, however, this can be quite a complex endeavor; but only till artificial intelligence gets involved. You see, AI-driven tools can analyze data and information from countless sources, starting from the company’s databases to social media handles. The insights thus achieved are used to fine-tune marketing campaigns and cut down overall marketing costs while still enhancing their effectiveness.
- Put customer intelligence to work: You know what makes marketing plans and campaigns work? Insights about your customers; yep, knowing what your customers want, when they are likely to want it, how they look for information, etc. can be achieved from the extensive AI-driven analysis of data collated from myriad sources, such as social media and other business systems and databases. What’s more is that AI cannot only analyze data much more quickly and with better precision than manual methods, AI also gets better at understanding customers’ requirements with every interaction with the company’s customers.
- Social media marketing automation: Decidedly one of the biggest and most crucial advantages of the union of artificial intelligence and social media marketing is that it can be used to introduce automation into the business. AI-powered tools can help automate repetitive and monotonous tasks that do not necessitate the involvement of human agents. So, from scheduling and publishing content and content curation to monitoring social media for feedback and conversations about the brand — AI-powered tools can help in more than one way.
Folks, there are no two ways about it: social media is here to stay and as long as it is around, social media will continue to play a crucial part in the new-age strategies companies undertake for their businesses. And do not, for a second, believe that marketing is the only aspect with which social networking application development can help. No, sir; with such a solution, companies stand to gain the ability to deliver better quality customer experiences, enhance sales, and improve their overall march towards the business goals and growth.
So, what are you waiting for, then? Go ahead and start looking for an expert social networking app development company and kick off your project right away.