Consumers want fast solutions to their problems. With the help of unprecedented innovation in technology, digital transformation empowers businesses to improve the overall business structure and, most notably, the customer experience. While it always made sense to adopt digitization across companies, but the adaptation of digital transformation has still been slow.
Amid the pandemic, the need for transforming digitally has never been more urgent. Businesses that neglect the transformation will likely be left behind and risk losing their market position.
How can you embrace digital transformation successfully? Consider these ideas:
Switch from being product-focused to being customer-focused mindset
Embracing digital transformation holds special significance for customer experience. The primary focus should not be your product features; instead, more emphasis should be put on understanding and catering to your target customer's wants and requirements.
If you clearly understand your customers' problems and extend them a customized experience to resolve them, they will become your loyal customers. The key to earning loyal customers is paved by understanding their problems and offer them a customized experience that can solve their problems.
Scale-up creating innovative digital experiences
With technology pacing forward continuously, customers expect businesses to produce personalized digital content faster and cheap (or even free).
Accordingly, businesses must adapt to this trend and swiftly scale their digital designs, content production, and collaborations to keep their customers engaged, interested, and responsive.
We know what kept you wondering, whether it's even possible to create a digitally customized customer journey without a technical team?
It's possible! Businesses don't necessarily have the complete skill sets and teams required to execute the desired action when starting from scratch. However, the market now possesses plenty of new technologies that entrepreneurs and businesses can leverage.
Also, with the boom of low-code or no-code technology, it has become hassle-free to find code-free platforms. For example WordPress and Wix for hosting; Squarespace and Canva for content and website design; Hotjar and Google Analytics for analytics visualization.
Low-code or no-code technologies are designed specifically for entrepreneurs who may not have any technical or design background to efficiently create digital experiences without having to recruit a different team.
Enable remote workforces and automation
Amid the pandemic situation, businesses across the world shifted and aced the remote-work setup. Advancement in technology and adapting digital transformation across the organization thoroughly, employees no longer need to work from offices in a specific place only all the time. Robots can even substitute some responsibilities. For example, in-store robots manage transactional tasks like checking inventory in store aisles and fulfilling small orders.
To enable remote workforces, count on using project management tools, to stay connected with your team with virtual conference platforms.
In addition to an inclined mindset that understands and implements this new management concept, it is essential to implement an effective strategy and use the right technology.
Digital strategy requires creating a digital culture in the organizations that follow a clear and combined transformation strategy to realize the organization's digital maturity, which begins with the vision: think digital at all levels stretched across all the departments, from the senior managers to the last employees, that includes clients, middle managers and also external stakeholders or collaborations.
This digital strategy also requires continuous restructuring and rethinking of the business model, thus maintaining a culture that constantly adapts to market trends and the transformation of products and services.
A Digitized Company practices all possible digital technologies to optimize management and satisfy all personalities involved in the business (employees, customers, suppliers, etc.): automation process, digital work stations and mobility, Big data, electronic documentation, sensors, and the Internet of things (IoT), etc.
Moreover, these technologies must be thoroughly integrated and with business management to be truly useful (a factor usually overlooked and causes most digital transformation process failures)
Although this might seem obvious at first, yet the majority of reports and interviews by consultants and experts in digitization usually fail to consider the essentiality of task coordination.
The time for digital transformation is now!
The pandemic was also a wake-up call for businesses to embrace their digital transformation journey. It won't be easy to transform how you've been running your business so far but know that the beginning is always the hardest. With the proper practices we mentioned in this article, you can successfully get ahead in your transformation journey and keep your business striving!