Greek Philosophers Busts, College of Arts & Sciences, Miami University
Big data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. The scale and ease with which analytics can be conducted today completely changes the ethical framework. We can now do things that were impossible a few years ago, and existing ethical and legal frameworks cannot prescribe what we should do. While there is still no black or white, experts agree on a few principles:
There are certainly more principles we need to develop as more powerful technology become available. Data scientists, data engineers, database administrators and anyone involved in handling big data should have a voice in the ethical discussion about the way data is used. Companies should openly discuss about these dilemmas in formal and informal forums. When people do not see ethics playing in their organization, people in the long run go away.
Pedro URIA RECIO is thought-leader in artificial intelligence, data analytics and digital marketing. His career has encompassed building, leading and mentoring diverse high-performing teams, the development of marketing and analytics strategy, commercial leadership with P&L ownership, leadership of transformational programs and management consulting.