Time is money. What if you lack both?
Small business owners deal with a lot of work and dont have the resources to hire someone to do these tasks. Secondly, they are usually on a very tight budget. Therefore, hiring someone only for SEO purposes or spending much time on SEO is practically impossible. Yet it is naive to ignore SEO. No business can be successful without SEO. So how can you deal with the situation effectively? The answer is simple.
You have to take baby steps but on a regular basis. Here we will discuss some small yet highly effective things you can do to keep the SEO of your business up to the mark.
Long-Term SEO Strategy
Before we dig deep into our topic, lets shed some light on the importance of a long-term SEO strategy. Although it sounds good to have a plan based on daily tasks, nothing can replace the value and impact of a well-placed long-term plan. Whether you use the services of a digital marketing agency or create a plan on your own. What matters is that you have a well-thought-out plan for your business. Through a long-term SEO strategy, you set goals, define keywords, optimize content, and build links. This helps you keep track of your website and measure the extent of success you are achieving.
Now lets deep dive into the daily tasks that can improve the SEO of your website.
Keep Your Website Content Fresh
Content is king. We all have heard this time and again. Yet we cannot deny the value and impact of content on the performance of your website. Content is important to rank, will simply be an understatement. Thats why you must regularly add new content to your website or keep the existing content updated. Writing and publishing new content on a regular basis should be part of your strategy. It is not necessary to publish new content every day. You can do it according to your goals and objectives. The important point is to have a posting schedule that suits your business. It can be daily, weekly, or monthly. For example, when you publish new content every Friday, your audience will be looking forward to it each Friday.
If you want to make the process of finding duplicate content easier and faster, you can use special SEO tools to automatically analyze your site. For example, one such tool is the duplicate content checker by Sitechecker.
Another aspect is to update comments and reviews. When you reply to comments the content of your website stays fresh. Moreover, if you dont reply to comments, your visitors will feel ignored. This will impact negatively your website.
Create a Proper Internal Linking structure
No one likes to get confused or get sidetracked. A good internal linking structure plays the role of the red carpet for Google and your visitors. At the start, internal linking may not seem important but as your website grows it is imperative to have a well-defined internal linking structure.
One of the most important factors to look out for is orphaned content. Orphaned content is the content that doesnt get any links from other posts or pages from the same website. These links can really impact the rankings of your website. Having pages or content that dont link to any other useful information can actually affect you negatively rather than having a positive effect on your website.
Improve your Technical SEO
We understand that technical SEO requires expertise and time. You need a professional SEO for this purpose. Having said that, there are few technical tasks that need to be handled on an everyday basis and dont require an expert.
The first one is to optimize your images. Having high-quality images on your website is a necessity, but you dont want these images to hinder the performance of your website. The goal is to keep the size of your images as small as possible without compromising on quality.
Another task is to look for duplicate content. Google doesnt appreciate duplicate content of any kind. It is possible that there is some duplicate content on your website that you may be unaware of. You dont need to look for duplicate content on daily basis, but keep it on our list of tasks.
Keep Track of your Site Maintenance
Anything working needs proper maintenance. The same goes for your website. If not daily, you must analyze your website on a weekly basis. Most of us will agree that it is better to clean daily rather than waiting for the house to become a total mess. The same principle applies to your website. Managing a bunch of pages will be much harder than managing a few ones. Some of the tasks that you need to carry out regularly are:
- Make sure that all the pages are loading without any errors. If not then look for reasons behind and take steps to eradicate them.
- Look out for the cannibalization of your content. When you have too many pages and upload content on regular basis it is possible that you have content that will compete against each other.
- Find pages that are irrelevant or unnecessary. Analyze all the pages and determine if there are any pages that are not useful anymore.
- Check the speed of your website and make sure that it is above the optimum range. Compress images, reduce redirects, and reduce response time.
Stay Active on Social Media
No one can deny the importance of social media platforms today. A decade ago it may seem like a waste of time and money but not anymore. When you have a website it is almost mandatory that you have some presence on social media. Through social media, you can stay engaged with your audience. Being on social media doesnt require much time or money. It is easy, fast, and effective. You can post blog posts, share images, news about events, and so on. This also allows you to interact with your audience at a personal level. You can deduce what they prefer, what they want, and what are the issues they face. You can leave comments on their profiles or reply to their questions. You can choose the platform that suits you the best. You have a lot of options like Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Reddit. Whatever platform you choose, the important part is to utilize it to your advantage and use this information to improve the SEO of your website.