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Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, “Let’s Talk about Customer Experience”.

According to Gartner study, in the coming years, most of the companies are expected to compete predominantly on the basis of customer experience. Delivering a satisfied and excellent customer experience is the new battleground of the brands. A good customer experience encourages customer loyalty. If a brand fails to provide good customer experience, its customers are likely to go elsewhere. Therefore, businesses are spending more time and effort in developing customer experience strategies. As a result, the need for hiring a customer experience officer has garnered much more attention.

The key role of a customer experience officer or executive is to oversee marketing communications, internal relations, community relations, investor relations and various other interactions between organization and its customers. To know more about customer experience along with related information and facts, please refer the given infographic.