Engineers, computer scientists and technicians alike have affinity with mathematics, numbers, formulas. They are the kind of people who prefer to know **How it works** than **What it delivers**. They are the ones who disassemble an old watch and try to fix it.

Surely it was not the case. In the corporate world, and in the real world in general, people want **answers.** Just it, answers. And they want you to explain the solution in simple, easy-to-follow and reasonable steps. They are not stupid and of course they don’t want to be treated like that. They will check the big numbers and look for contradictions. And they want to know, in human words, why is your solution the correct one. You have to tell a **history**. It is your task to explain what you mean in simple ways, and to defend your position using the same domain of words (not formulas).

We need to tell histories with words, like Shakespeare. Not formulas.

**The optimal solution for the wrong problem**

**effectively**. And the only way to find an effective solution is in the

**Questions**, not in the method of resolution of the model. The problem is in the formulation of the problem.

**Challenges of Analytics**

These are only tools. They don’t solve problems alone. They will not solve all the problems of the world.

In a couple of years, these buzz words will fade, some will be forgotten, and new buzz names will appear, promising the same things.

For me, better than trying to provide the magical solution, is to make the basics. Simple and effective solutions. And these solutions must:

- Provide information, guidance, clarity
- Support decision
- Empower analysis

**questions**.

“The release of atom power has changed everything except our way of thinking. The solution to this problem lies in the heart of mankind. If only I had known, I would have become a watchmaker”Albert Einstein