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How to Pick the Right URL for Your Landing Page

  • Edward Nick 
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Currently, there are 1.8 billion active websites on the internet, with more on the way. As a result, business owners must think of innovative strategies to attract new clients.

The landing page is a useful marketing tool for this. It is, in fact, a requirement for any internet business. And having the right URL is paramount to designing a high-converting landing page.

Continue reading for advice on how to choose the right URL for your landing page.

What Exactly Is a Landing Page?

A landing page is a web page created particularly to route users to when they respond to a promotion. This is a ‘response’ page on the organization’s main website, not the promotional domain name (which will host a purpose-built website or minisite).

So, consider your end goal before starting to create a landing page. What are your objectives? Is it to expand your email list, offer a certain service or product, or publicize an upcoming event?

What Makes a Good Landing Page URL?

It’s always a good idea to modify your URL with something that suggests what your landing page supports to tell your viewers where they’ll go when they click your link.

Because we prefer to consume information fast online, the most effective URLs have a total length of 50–60 characters. Consider how you could change your URL if it’s considerably longer than that. Concentrate on your keywords and important details.

Things To Know for Having a Perfect URL for Your Landing Page

Many people believe that the most significant component of your landing page SEO is your headlines or meta tags, however, Google, Yahoo, and Bing look at your URL first.

You obtain even more visibility than you would from an optimized landing page if your URL is appropriate to the keywords you’ve picked for your practice.

Here’s a comprehensive guide to serving as a one-stop-shop resource for all of your landing page URL structuring needs to assist you on your SEO path.

Maintain a straightforward and consistent approach

Consider search engines to be those reliable, dependable, and responsible people in your life. They dislike surprises and don’t like too much excitement or change. They’re looking for readability, uniformity, and steadiness.

When it comes to keeping things simple, the length of your landing page URL is also vital to consider. Short URLs (the shorter the better) are more likely to appear on Google’s first page.

Shorter URLs improve the user experience, increase browser confidence, and are more easily shared.

Don’t jam keywords into the URL of your landing page

Try to include one or more of your keywords in the title of your website when choosing a URL. This is an excellent approach to guarantee that your website’s landing page and deep pages appear in the search results for that term. Google is particularly adept at indexing websites based on their URLs.

When optimizing the URL of a web page or landing page for SEO, keep it brief and minimize “spammy” keyword stuffing.  It’s completely common to have three, four, or five words in your URL…ask yourself: how does this seem to a regular user?

Because if someone visits your page and sees 15 words strung together as though they are variants of the same term, it appears to be spam.

So, don’t make it a habit to put a lot of terms in there, because there are lots of areas on a website where you can have relevant phrases and have them be useful to visitors – without coming off as keyword stuffing.

Keep it reliable.

Everything comes down to a question of reliability. Google prioritizes its users’ needs and the user experience.

As a result, your website will be ranked based on a variety of factors, including how long it has been live since it was initially indexed, the type of material you publish, and the security mechanisms you employ.

Use HTTPS instead of HTTP. The “s” in HTTPS means secure, and it means exactly that. Your browser’s contact with that specific website is encrypted and safe.

This is the industry standard for all websites that exchange financial data, such as online banking and e-commerce.

Best Landing Page URLs Practices

Customizable landing page URLs have the primary benefit of making them more recognizable to your audience. Here are some pointers as per the experts at QRG101, the best US business listing directory, on how to create good URLs to help you make the most of this functionality.


Ensure that URLs correspond to the content of the page

It’s always a good idea to modify your URL with something that suggests what your landing page supports to tell your viewers where they’ll go when they click your link.

Make it comprehensible

These URLs are most likely familiar to you. They consist of extensive strings of numbers and special characters that don’t reveal much about the destination of the link. Use whole words whenever feasible when customizing your landing page URL.

Don’t use stop words

Remove stop words like “and” or “the” from your URL to shorten and simplify it. These words aren’t normally necessary for readers to understand the URL, but consider readability and length when considering whether or not to eliminate them.

Wrapping it up

Landing pages are critical to your internet business’s success and survival. They’re one of the most effective ways to gather leads and move prospects through the sales funnel.

That’s why creating a good landing page necessitates planning and a laser-like concentration on a certain goal.