# Feature Engineering: Data scientist's Secret Sauce !

It is very tempting for  data science practitioners to opt for the best known  algorithms for a given problem.However It’s not the algorithm alone , which can provide the best solution  ; Model built on carefully engineered and selected features can provide far better results.

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.”- Albert Einstein

The complex models are not easily interpretable and tougher to tune. Simpler algorithms, with better features or more data can perform far better than a weak assumption accompanied with a complex model.

Better features means flexibility, simpler models, better results. Presence of irrelevant features hurt generalization. Thus feature selection and feature engineering should not be considered as mutually exclusive activities and should be performed in conjunction to each other. With the help of an effective feature engineering process, we intend to come up with an effective representation of the data. The question arises, what is considered to be a good or bad representation?

Representation is as good as the information it contains.

Entropy: Higher the entropy, more the information contained in the data , variance: higher the variance: more the information , projection for better separation: the projection to the basis which has the highest variance holds more information, feature to class association etc , all of these explains the information in data.

Feature engineering is a vital component of modelling process, and it is the toughest to automate. It takes domain expertise and a lot of exploratory analysis on the data to engineer features

1. single variable Basic transformations: x, x^2 ,sqrt x ,log x, scaling

2. If variable’s distribution has a long tail, apply Box-Cox transformation (taking log() is a quick & dirty way).

3. One could also perform analysis of residuals or log-odds (for linear model) to check for strong nonlinearities.

4. Create a feature which captures the frequency of the occurrence of each level of the categorical variable. For high cardinality, this helps a lot. One might use ratio/percentage of a particular level to all the levels present.

5. For every possible value of the variable, estimate the mean of the target variable; use the result as an engineered feature.

6. Encode a variable with the ratio of the target variable.

7. Take the two most important variables and throw in second order interactions between them and the rest of the variables – compare the resulting model to the original linear one

8. if you feel your solutions should be smooth, you can apply a radial basis function kernel .  This is like applying a smoothing transform.

9. If you feel you need covariates , you can apply a polynomial kernel, or add the covariates explicitly

10. High cardinality features : convert to numeric by preprocessing: out-of-fold average two variable combinations

12. difference relative to baseline

13. Multiplicative transformation : interactive effects

14. divisive : scaling/normalisation

15. thresholding numerical features to get boolean values

16. Cartesian Product Transformation

17. Feature crosses: cross product of all features — Consider a feature A, with two possible values {A1, A2}. Let B be a feature with possibilities {B1, B2}. Then, a feature-cross between A & B (let’s call it AB) would take one of the following values: {(A1, B1), (A1, B2), (A2, B1), (A2, B2)}. You can basically give these ‘combinations’ any names you like. Just remember that every combination denotes a synergy between the information contained by the corresponding values of A and B.

18. Normalization Transformation: — One of the implicit assumptions often made in machine learning algorithms (and somewhat explicitly in Naive Bayes) is that the the features follow a normal distribution. However, sometimes we may find that the features are not following a normal distribution but a log normal distribution instead. One of the common things to do in this situation is to take the log of the feature values (that exhibit log normal distribution) so that it exhibits a normal distribution.If the algorithm being used is making the implicit/explicit assumption of the features being normally distributed, then such a transformation of a log-normally distributed feature to a normally distributed feature can help improve the performance of that algorithm.

19. Quantile Binning Transformation

20. whitening the data

21. Windowing — If points are distributed in time axis, previous points in the same window are often very informative

22. Min-max normalization : does not necessarily preserve order

23. sigmoid / tanh / log transformations

24. Handling zeros distinctly – potentially important for Count based features

25. Decorrelate / transform variables

26. Reframe Numerical Quantities

27. Map infrequent categorical variables to a new/separate category.

28.Sequentially apply a list of transforms.

29. One Hot Encoding

30. Target rate encoding

Hash Trick Multivariate:

31. PCA

32. MODEL STACKING

33. compressed sensing

34..guess the average” or “guess the average segmented by variable X”

Projection : new basis

35. Hack projection:

• Perform clustering and use distance between points to the cluster center as a feature
• PCA/SVD — Useful technique to analyze the interrelationships between variables and perform dimensionality reduction with minimum loss of information (find the axis through the data with highest variance / repeat with the next orthogonal axis and so on , until you run out of data or dimensions; Each axis acts a new feature)

36.Sparse coding — choose basis : evaluate the basis  based on how well  you can use it to reconstruct the input and how sparse it is take some sort of gradient step to improve that evaluation

• efficient sparse coding algorithms
• deep auto encoders

37 :Random forest: train bunch of decision trees :use each leaf as a feature