This is a major contribution of analytics and big data when you talk about the success of mobile app development. Big Data is large data sets that can be analyzed to know more about the user’s interests, demographics, trends and interactions. We rely on mobile apps present on our phone for most of the tasks like a reminder, planner, health and fitness, etc. Big Data helps mobile developers get insights from the information generated through apps by users every day.
Check below how big data impacts a business’s mobile app development.
1. Create customer-driven mobile apps
The most preferred mobile app is the one which is free from bugs, is fast, easy to use and meets the needs of the users. Businesses should carefully analyze the customer’s experience using big data so that they can create better and usable apps. The data will provide information about what real customers want when they use the app.
The main aim of using this data is to get ideas to create apps with greater user experience. By analyzing the data, mobile app developers will know the behavior of customers and how they interact with the app. Mobile app developers can use this to enhance the existing app or to create a better version.
2. Big Data fuels user experience analytics
An extensive analysis of customer experience is required for app development. Using Big Data developers can collect full details about the behavior of the user which can be focused while assimilating user experience in app development. Hiring the right mobile app developers can think of new ideas for making new apps on the basis of how the users want it by analyzing through big data.
For example – Developers can analyze the top-rated apps in fashion if they want to create a similar app and could analyze apps like H&M, Zara, and understand what the users really want to do with their apps. They can add some innovative features to make their app more usable.
3. A new age of marketing
The new age of marketing has changed the way businesses market their products or services. Business Intelligence and Big Data have changed the way developers build apps. Well known marketers such as SalesForce Marketing and CheetahMail are also using big data to build a better app for customer experience.
Companies who are targeting professional-level users should utilize big data analytics of mobile apps.
4. Big data as a crucial aspect of the future app
The market of mobile apps is expected to reach high volumes due to a large number of users who have shifted to the use of mobile phones and tablets. Therefore it is better to develop better usable mobile apps. Mobile apps are easier to use because of their simple and easily navigable display.
Analysis of big data is the most effective way to obtain information making it a big investment for the business.
5. Mobile Advertising
Big Data also suggests how and where to target audience and this approach is very helpful as it is carried out with the help of proper analysis and also leads to an increase in traffic. Big Data uses demographic data, social behavior, and customers’ purchasing patterns to modify the strategies according to the user’s interest.
6. Big Data helps bridge international boundaries
If you are thinking of expanding your business globally, it is important to know how different users respond. These businesses need to analyze customer trends, ie. their behavior, interests, etc. If the business plans to develop a mobile app it should have the proper interface, support, and functionality that will help the app to get more traffic.
7. Purchasing options for in-app
The in-app purchases let you drive sales. The business should have an idea about the purchase format and what is best suited for your app. Businesses can search for similar apps and can take ideas from them. This will help you to focus on the experience of the customer and how to deal with them to increase sales.
8. Target marketing locally
It is important to do the target area marketing for regular interaction with users. This helps promote your business locally with the help of social media strategies and SEO. Through this, your customers will get to know about the events and offers which the app is providing.
With a rapid increase in the usage of mobile phones in the market, there is also a requirement of smart mobile apps to enhance the customer experience. Businesses are using business intelligence and Big Data to analyze the user’s behavior, their interest, and demographics and accordingly develop more engaging apps.