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Aligning IT infrastructure with business objectives 

  • Ovais Naseem 


In the modern business landscape, aligning IT infrastructure with business objectives is desirable and indispensable. At a time when data is being dubbed the ‘new oil,’ managing it has become critical to achieving strategic business objectives. But how can businesses leverage their IT assets to serve their goals better? This is where the alignment of IT infrastructure and business objectives comes into play, transforming how organizations operate and compete. This article delves into the crucial process of aligning IT infrastructure with business objectives, the role of data management software in propelling business success, and how data virtualization tools can pave the way for strategic alignment. By understanding and implementing these practices, businesses can harness their full potential, catalyze growth, and navigate the path to success with greater agility and confidence. Let’s take a closer look at this transformative journey.  

Understanding IT infrastructure and business objectives 

IT infrastructure forms the backbone of an organization’s operational capabilities which includes hardware, software, networks, and data centers that form the basis for delivering IT services and solutions across the enterprise. It is the critical enabler of all tech-based operations and services within a company. However, its utility goes beyond mere operational support; it strategically shapes business outcomes and drives growth. 

On the other hand, business objectives refer to the strategic goals that an organization sets for itself. These range from increasing revenue and expanding market share to enhancing customer satisfaction and fostering innovation. They act as the compass guiding all business activities and need to be translated into operational strategies effectively. 

Aligning IT infrastructure with business objectives involves synchronizing IT strategies, systems, and services with the goals and needs of the business. It means that IT capabilities should not only support but also enable the achievement of business objectives. It’s about strategically leveraging IT resources to create business value and enhance competitive advantage. 

The alignment process starts with a clear understanding of the organization’s strategic goal. Once these are defined, they must be translated into IT objectives and strategies. This requires close collaboration between the IT and business sides of the organization. A vital part of this process is understanding the role of data in achieving business goals. Effective data management software can provide the tools to manage, analyze, and leverage data to drive strategic decision-making and goal achievement. 

Incorporating data virtualization tools into the IT infrastructure can further strengthen this alignment. By providing a unified, real-time view of data from various sources, these tools can enhance data accessibility and usability, enabling organizations to derive actionable insights and make data-driven decisions. This strategic integration of IT infrastructure and business objectives can lead to improved business performance, increased agility, and a stronger competitive position in the market. 

The role of data management software in business success 

In the age of digital transformation, data has become an invaluable asset for businesses across industries. However, the real value of data lies not in its accumulation but in its effective management and utilization. This is where data management software comes into play. 

Data management software is an integrated suite of applications designed to manage, process, and analyze vast volumes of structured and unstructured data. It helps organizations organize their data meaningfully, ensuring that it is accurate, consistent, and accessible. By implementing effective data management, businesses can make informed decisions, streamline operations, enhance productivity, and drive business success. 

Furthermore, efficient data management software can unlock insights into customer behavior, market trends, and operational efficiency. These insights can help businesses identify growth opportunities, understand customer needs, improve service delivery, and increase customer satisfaction. For instance, it can help segment the customer base, personalize marketing efforts, optimize the supply chain, and predict future trends. 

In the context of aligning IT infrastructure with business objectives, data management software plays a critical role. Ensuring data integrity, accessibility, and usability helps create an IT environment that supports and drives business objectives. It gives businesses the tools and capabilities to leverage their data to achieve their strategic goals. 

However, to maximize the value of data management software, it is essential to integrate it effectively with other IT infrastructure components. One such critical component is data virtualization. By providing a consolidated, real-time view of data from multiple sources, data virtualization tools can enhance the functionality and efficiency of data management software. This seamless integration can significantly strengthen the ability of businesses to align their IT strategies with their business objectives. Top of Form 

How data virtualization supports business objectives 

The modern business landscape is characterized by a constant influx of data from diverse sources. Organizations that can effectively manage and utilize this data stand a chance to gain a significant edge over their competitors. This is where the concept of data virtualization comes into play. 

Data virtualization is an approach to data management that allows an application to retrieve and manipulate the data without knowing its technical details, such as how it is formatted or where it is physically located. It provides a consolidated, real-time, abstracted view of data spread across multiple sources without moving or replicating data. 

Data virtualization plays a crucial role in supporting business objectives by enabling real-time access to data across disparate sources. It breaks down data silos, enhances data consistency, accelerates data delivery, and reduces the complexities of data management. This results in improved decision-making, increased operational efficiency, enhanced customer satisfaction, and business growth. 

For instance, an organization aiming to improve its customer experience can leverage data virtualization to gain a 360-degree view of customer interactions across various touchpoints. This holistic view can enable the organization to understand customer preferences, personalize interactions, and enhance customer satisfaction, thereby driving business growth. 

Similarly, an organization striving to optimize its operations can use data virtualization to integrate operational data from various sources. This integrated view can help identify bottlenecks, streamline processes, improve resource utilization, and enhance operational efficiency. 

Thus, by facilitating the integration, accessibility, and usability of data, data virtualization supports the alignment of IT infrastructure with business objectives. It helps create an agile, flexible, data-driven IT environment that drives business success. However, to maximize its benefits, it is essential to integrate data virtualization with effective data management software. This combination can significantly enhance the organization’s ability to utilize data to achieve its business objectives. 

Steps to align IT infrastructure with business objectives  

1. Identify business objectives: The first step is understanding the business’s strategic objectives. These range from expanding into new markets and improving customer satisfaction to increasing operational efficiency. This understanding helps to set clear goals for the IT infrastructure. 

2. Conduct a current state analysis: This involves assessing the IT infrastructure – hardware, software, data, and processes. Understanding the capabilities and limitations of the existing IT atmosphere is crucial. This includes the evaluation of current data management software and data virtualization capabilities. 

3. Identify gaps and set IT objectives: Compare the IT infrastructure’s current state with the business objectives needs. The gap identified should help in setting IT-specific goals. These objectives should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. 

4. Design IT strategy: Once the objectives are clear, design an IT strategy to meet them. This could involve implementing new technologies, redesigning processes, or adopting new data management software or data virtualization tools. The strategy should consider future business growth and be flexible to adapt to changing business needs. 

5. Develop an implementation plan: A detailed plan should be developed outlining how the IT strategy will be implemented. This includes tasks, timelines, responsibilities, and resource allocation. This plan should be aligned with the overall business strategy to ensure a cohesive approach. 

6. Implement and monitor: Execute the implementation plan and monitor the progress regularly. Use performance metrics to measure the efficiency of the changes. This could include system uptime, incident response times, user satisfaction levels, or data access and integration speed. 

7. Review and optimize: IT alignment is not a one-time task but a continuous process. Regularly review the IT infrastructure to ensure it continues to support the business objectives. This may involve reassessing the effectiveness of the data management software or the data virtualization approach and making necessary adjustments.   


Aligning IT infrastructure with business objectives is a complex but continuous endeavor. Adapting requires the right mix of strategic planning, technology, and flexibility. With tools like robust data management software and data virtualization, businesses can successfully navigate this journey, achieving both short-term goals and long-term growth.