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Web Analytics Dashboards Carry a World of Data for Various Purposes

Business intelligence analyst dashboard on virtual screen. Big data Graphs Charts.
Business intelligence analyst dashboard on virtual screen. Big data Graphs Charts.

Web analytics tools offer vital insights into your website’s visitors’ behavior by tracking their real-time activities on the platform from behind. These tools study almost everything – the number of daily and regular visitors, sessions and duration, conversions, and beyond. You can access a comprehensive report covering every aspect and personalize it to focus on a critical area. Nevertheless, handling a sea of data is never easy. It would be best if you had some acclimatization to the analytics dashboard to get the hang of all the details so that you can work on your SEO efforts. But one may wonder what a web analytics dashboard means.

In simple terms, the dashboard has several widgets that let you quickly view data. There can be as many as 20 dashboards, each with various widgets, to help you check your account detail. Every account or website has a default option as a starter, though. Moreover, every dashboard has a purpose. Let’s take the example of Google Analytics for a better understanding here. Your GA dashboard can generate several reports as per your choice.

Traffic Acquisition

This report in web analytics dashboards indicates the source of traffic, user count, session duration, and conversions. You can get an overview of this report in your GA dashboard quickly. All traffic sources or search engines will feature under the organic section in the overview. You wouldn’t know which platform contributed more to your website traffic. But for a detailed view, you can go through categories, such as acquisition, all traffic, and source or medium.


The search console contains organic search traffic data, impressions, views, and bounce rates. The report that captures search engine queries counts all clicks from different sources, such as Google, Bing, Yahoo, direct, referrals, etc. One of the enormous benefits of this dashboard is you can spot terms that helped lead people to your platform. You can access this report under the acquisition and search console. When you refer to this specific data, you get an insight into the performance of your branding efforts.

Page load time

The speed with which page loads on a browser can also impact your SEO efforts. Kissmetrics suggest that users usually wait two or even fewer seconds for a page to open. Four out of ten people will likely leave the site if it takes more time. And this metric is crucial for everyone, whether you are a restaurant business, an e-commerce site, or something else, as it can adversely affect your customer experience, revenue, and page ranking. Hence, don’t overlook this aspect. You want to audit your website to fix the issue or improve your timing. And this report can supply the necessary details. This type of report can be available under the behavior and site speed categories.

The experts inform that Google Analytics dashboards carry a plethora of data across different properties and accounts. It sometimes feels like a hassle to navigate them back and forth for reviewing the data. Luckily, you have better alternatives to this. Anyway, remember your first dashboard should consist of reports like active visitors, location, audience, new visitors, returning visitors, traffic mediums, content, organic keywords, conversion rate, etc. So, don’t forget to explore them.