When it comes to Business Intelligence and Analytics, no other solution is more recognized in the specialized market than Power BI. This recognition, in addition to being perceived in the market, also occurs among specialists.
In this article, you'll understand who Gartner is and why your assessment matters. You will also see what criteria were used to choose Power BI as the best BI tool on the market. Follow up!
Who is Gartner, who voted Power BI the best BI tool on the market?
Gartner is the world's leading information technology (IT) research and consulting firm. It was founded by Gideon Gartner in 1979.
Gartner's corporate headquarters are located in Stamford, Connecticut. The company has additional offices in other parts of North America as well as in Europe, Asia-Pacific, the Middle East, Africa, Latin America and Japan.
Gartner is so important that today it is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol “IT”. Gartner's corporate divisions include Research, Executive Programs, Consulting and Events. The company's two main data visualization and analysis tools are the Magic Quadrant and the Hype Cycle.
Gartner's Magic Quadrant
The Magic Quadrant is a research visualization and methodology tool to monitor and assess companies' progress and positions in a specific technology-based market.
Basically, Gartner uses a two-dimensional matrix to illustrate the strengths and differences between companies. The research reports generated help investors find companies that meet their needs and help to compare competitors in their market.
The Hype Cycle is a graphical representation that presents the life cycle stages of a technological tool. These stages range from conception to maturity of the solution, which makes it popular in the market.
Hype Cycle stages are often used as reference points in marketing and technology reports. Companies can use the hype cycle to guide technology decisions according to their comfort level with risk.
Why did Gartner choose Power BI as the best BI tool?
Gartner's recognition that Power BI is the best BI tool on the global market is very important. This is due to the rigorous assessment carried out by this leading IT consulting company. The following are the main reasons why, in the last 12 years, no other Power BI competitor has been chosen by Gartner.
The first criterion evaluated by Gartner is the value that the BI tool offers users. This is easily seen, since users can start using the tool, in its desktop version, for free.
Companies can obtain licenses for specific users at a low cost and then extend to all of their intelligence, always acquiring only the necessary capacity. Power BI is also integrable with legacy tools, which makes it even more functional and quick to transition.
Ease of use
Power BI users can create their own ad-hoc reports in minutes through the familiar drag-and-drop functionality. This is a very practical example of the ease of use of this BI tool. It was also a weighted criterion in Gartner's evaluation.
Continuous updates and improvement
Regular updates and the addition of new features also weighed heavily on Gartner's choice of Power BI as the best BI tool. That's what makes this solution one of the most reliable and, at the same time, highly adaptable to the constant challenges of the corporate world.
In terms of information security, updates and enhancements also prepare the business to respond to evolving risks.
Scope of analysis
Gartner also assesses that no other BI tool has more comprehensive analytics capabilities than Power BI. Platform capabilities allow users to model and analyze to gain valuable business insights.
The architecture is highly flexible, providing integration with other Microsoft solutions as well as third-party tools. All this with fast, simple and secure deployment.
Deployment in seconds is also a Power BI advantage pointed out by Gartner. Companies can deploy in minutes and distribute Business Intelligence content with a few clicks.
In this way, they can leverage the agility of self-service analytics with Power BI IT governance.
In choosing Power BI as the best BI tool in the world, Gartner also considered that organizations have the flexibility to deploy it wherever they reside, with a global presence.
The platform provides credibility and performance guaranteed by Microsoft, one of the most trusted Information Technology companies in the world.
Security, governance and compliance
Finally, an important criterion evaluated by Gartner is information security. By embracing Power BI, companies have a BI platform that helps them meet stringent standards and certifications. In addition, organizations are assured that they can keep their data secure and that they will control how it is accessed and used.
In summary, Gartner has maintained Power BI as the best BI platform in the global market considering a number of factors that make all the difference to businesses and users. That's what makes Power BI have more than 5 million users in over 200,000 organizations.
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Cleverson Alexandrini Falciano