Machine learning is one of the most searched keyword on any search engine at this point of time. The reason is quite clear; the benefits of utilising it in any industry is beyond imagination. Machine learning is making computers learn from data to find patterns & generate business insights. In e-commerce, machine learning is even far more relevant because of digitally generated user-specific data points. Daily, we read so much about big companies using machine learning in their business decisions. With the technological advancement, machine learning is very much accessible for any small to medium enterprise. However, still thousands of companies are not capitalising the value generated from machine learning. We will briefly discuss most useful cases of machine learning in e-commerce.
With the technological advancement, machine learning is very much accessible for any small to medium enterprise
The above mentioned key areas where any e-commerce firm can make better business decisions using machine learning. In addition, fraud detection, customer service, voice analytics, web page & content selection analytics, image recognition and lot more can make managers better at business decisions.
This Blog was originally was published here.
DataToBiz is a Chandigarh based advanced data analytics consulting company offering customer analytics, spatial & marketing analytics, supply chain analytics & computer vision solutions
Posted 1 March 2021
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