It seems almost redundant to say this, but coupons are a significant hit among, well, everyone. And while that is common knowledge, there’s research to prove that assertion as well. A 2019 report stated that 60 percent of buyers enjoy receiving digital coupons. The same report also claimed that last year more than 30 billion digital vouchers would have been redeemed in 2019 alone. And even though the numbers in regards to that claim are yet to come in, given how much everyone loves coupons, we wouldn’t be surprised if the final tally surpasses the expected figure. So, they are here to stay — at least for the foreseeable future.
And given that they are such excellent marketing tools, it has become imperative to evaluate how novel technologies impact them in the world. For example, artificial intelligence, i.e., among the most popular techniques in the world right now, has virtually transformed how businesses put coupons to use. How? Well, because of two things: The world is brimming with data and artificial intelligence’s USP is leveraging data to help companies do prosperous business. But now, let’s dig a little deeper into this combination of artificial intelligence and coupons and some of the most compelling ways in which the former is changing the latter.
As evidenced by the above discussion, the union of artificial intelligence and online coupons offers immense scope of growth for businesses. So, when a company decides to integrate AI into location-based apps for offers, it instantly gains the ability to engage more customers and take the business to the next level.