Is this really a surprising statistic? Whether you’re killing time watching videos of Bichon Frise puppies, catching up on last night’s NBA highlights, or binging your new favorite Netflix show, people have more reasons and more platforms than ever to engage with videos over an internet connection. It’s not just something people do at the end of the day—thanks to the rise in mobile video consumption, we watch videos waiting in the coffee line, on the subway, while watching TV (a growing trend called “two-screening” that is popular amongst millennials), and, of course, while sitting on the porcelain throne (don’t lie, we know you’re guilty of this—we’re guilty of it, too).
Video, whether it’s accompanied by audio or not, is an incredibly digestible and accessible form of media on a variety of platforms. Plus, there’s nothing like watching a live video to transport you to anywhere you want to go on the planet.
Nearly 47 million people subscribe to Netflix in the US alone, with over 47 percent of those subscribers coming from outside the States. This is just a fraction of the entire IPTV picture, with more and more people all over the world turning to IPTV solutions for video on demand content, breaking news coverage, and live entertainment and sporting events.
With many traditional TV companies offering new IPTV platforms (i.e. HBO NOW, FOX NOW, The ESPN app), IPTV subscribership is growing at a healthy rate because it meets one single requirement of consumers today: it gives people the content they want, when and where they want it, on any desktop or mobile device.
This increase in IPTV subscribership has naturally led to a steep decline in traditional TV subscriptions. Overall, satellite and cable subscriptions are declining at a rate of nearly 2 percent per fiscal quarter, and the decline is much more drastic for some individual cable channels than others — in November of 2016 alone, ESPN lost a whopping 621,000 cable subscribers, and are on pace to lose 15 million total subscribers between 2012 and 2017.
In a world where the internet is king, consumers don’t sit around at home to wait for their favorite cable show at 8 p.m. anymore—they stream it through IPTV platforms anytime, any place they desire.
Originally published at setplex.com