In the blog “Data Science ‘Paint by the Numbers’ with the Hypothesis Development...,” I introduced the Hypothesis Development Canvas as a tool for linking an organization’s data science activities with the organization’s strategic business initiatives (see Figure 1).
Figure 1: Using Hypothesis Development Canvas to link Machine Learning initiatives to Business Model
Since publishing that blog, I’ve had a chance to test the canvas with my University of San Francisco students. And I’ll also be testing the Hypothesis Development Canvas this week during my TDWI session “T6A Big Data MBA: Driving Digital Transformation with Big Data and ...” in Orlando (a special surprise for my workshop attendees!!)
The Hypothesis Development Canvas has proven to be a big hit with my students. It is an effective and concise tool that integrates the different elements of the “Thinking Like A Data Scientist” process into a single document (see Figure 2).
Figure 2: “Thinking Like A Data Scientist” Process
The Hypothesis Development Canvas also ensures that data science work directly supports the organization’s business and operational strategies; that the organization’s precious data science and business leadership resources are focused on the organization’s most important business initiatives.
Disclaimer: This is a “Business” hypothesis development and not a “Statistical” hypothesis testing which is the formal procedures used by statisticians to accept or reject statistical hypotheses (i.e., null hypothesis, null hypothesis).
I am going to use this blog to provide more details and some instructions on the use of the Hypothesis Development Canvas. I will provide an example Hypothesis Development Canvas for our University of San Francisco Big Data MBA in-class Chipotle assignment.
Below is the most current version of the Hypothesis Development Canvas – version 0.4 (see Figure 3).
Figure 3: Hypothesis Development Canvas v0.4
We added some panels, combined other panels, and added numbers to support the flow of the canvas creation process (thanks John Morley). Here are the Instructions for each of the numbered panels on the Hypothesis Development canvas in Figure 2:
Figure 4 shows a completed Hypothesis Development Canvas for the Chipotle “Increase sales store sales” business initiative.
Figure 4: Chipotle Exercise Hypothesis Development Canvas
Again, see the blog “Refined Thinking like a Data Scientist Series” for the content for the Hypothesis Development Canvas example (and heck, give yourself the assignment to complete the Hypothesis Development Canvas for Chipotle).
We’ll continue to test and make refinements to the Hypothesis Development Canvas. I also encourage others to test, stretch, bend and abuse the canvas as a way to ensure that it reflects the best thinking of all parties. Thanks for your help!