Big Data and Marketing: This Is What Professionals Do

Data is the new lubricant for any business. In the past decade, it was a valuable asset. Today, in digital era data and marketing are the fuel for the digital economy which rules the world. Big data means a collection of data that can be useful for the company to grow and most valuable companies are Amazon, Apple, and Google. Yes, Amazon is one of the best examples we have to take into account when it comes to Big data Analytics. Have you noticed Amazon suggests the exact product in which you are interested or searched before? 


The current generation is going digital, has to stay connected daily, with thousands of gadgets like tablets, palmtop, smart TV, social apps, e-commerce sites, and whatnot. These apps and gadgets gave birth to the digital revolution. This revolution urged marketers to take an interest before its too late. There are many ways to increase sales and online presence like making ads campaign, social media, increase social networks, pay per click, marketing agenda, etc.


These days, our job role is changed, which includes data statics, data Analysis, target audience, digital marketing executive to meet clients’ expectations. Hire ppc agency for your product to boom and they will offer professional service, data collection, do research and bring tons of data for one product with result assurance. Hence, customers are served better results. There are many big data sources to boost sales and digital campaign results. 

Effective Marketing Strategy

Advanced marketing agency uses big data to help business in critical time to analyze their customer’s behavior and putting efforts to make their products stand out from others in an efficient way.let’s see some regular examples of big data that we experience daily. Youtube’s automatic suggestion on what to watch next. Online food application suggests the same restaurant or outlet which we ordered last. At the time of book a ticket constant changes in price which is based on demand & supply. These all are examples of Big data.


Shortly, there will be growing opportunities for students with data mining skill set. Many organizations are investing to enhance existing professionals’ skill set for in-depth knowledge and capabilities. Computer and big data analytics will be a fruitful subject for data related aspirants. 

Developing Your Customer Offer Integration

From single to mass, marketers’ eyes should be on customers’ preferences. For instance, a company can develop a brand for a specific region, customize the same product according to customers’ reviews and tastes. We have a recent example of Amazon Prime. Based on a country or nation that suggests movies and series. They offer a watchlist according to the individual’s preference. As we discussed before, that uses data before displaying the result to end-user which can maximize the profit.  

Customers’ personalization includes three-level: the first one is choice learning, the second one is adapting the change and the last is evaluation. We can not forget giant tech companies in this that is Google Adwords and Facebook campaign. If you want to start advertising on Google, there are some advanced features like country, targeted audience, display timings, desired platform, etc. Their algorithms are updated daily which helps marketers to decide their marketing strategy. 

Web Mining 

Web mining is a simple technique and software to identify or explore the data from large sources. Online tools and techniques will help you to get accurate information from the source. Web content mining is s simple process to collect data from trusted sources like news company social media, etc. web usage mining through we can gather large amounts of data which enables you to predict users’ reviews and behavior. It also explores and studies the relationship between the web page and the direct user’s connection. 

Social Networks  

Social media propagate the world. The average internet users are growing rapidly & spend most of their time on social networks. Leading websites like Google, Facebook, Instagram display suggestions based on user activity, likes, followers, interest and third party search. They examine the same data & create tough algorithms for an advertisement to invest more time and effort. Another advantage of Big Data social media is we can easily track posts, comments, reviews, and shares of the user for better research.

Search Data 

Each transaction and single click is useful for big data. This data can be collected from users browsing activity, it helps to determine consumer’s behavior. It makes easy for a seller to compare the product with customers’ interest. The organization can use online tools and tracking system which can be helpful to the target audience. 

An Easy Approach To Know Consumer Journey 

Time has gone where consumers visit shops to know product details. Modern consumers can access and analyze a variety of information for a single product. So it is imperative for a business to fully understand and grasp the user’s taste, behavior and at what cost it should be offered. This data will enhance the company’s productivity, increase users’ engagement, ensure their constancy, which leads to increase revenue. 

Content & Marketability

Content is king which dominates the market, whether it is for entertainment purposes or product purposes. So marketers have to identify exactly what type of product & content match the user’s taste and enhance sales. While in the past, there was a lack of competition, awareness in the public, limited circles, limited usage of social media prevents the customer from experiencing the product, with Big data the analysis can be done on an extreme level. 

The Challenge

Big data and marketing present a vast scope of opportunities for enterprises to grow and analyze their business strategies. Yet, the impressive utilization of Big data depending on advanced tools, professionalism, the practice of that tools which reflect organization revenue. Big data create a big impact on digital marketing that’s why it is trending & continuously getting attention. With the increasing number of internet companies, marketers need to hire well equipped, talented, and smart talent pool to enhance sales and profitability.  

Views: 367

Tags: dsc_analytics, dsc_cxo, dsc_tagged, dsc_ux

Comments are closed for this blog post

© 2021   TechTarget, Inc.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service