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Innovations in predictive analytics: ML and generative AI

Predictive Models with ML and Generative AI

With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution.

The success of predictive models is relevant to the science fiction future that the majority of the customers want accompanying the vast adoption of AI. 

Progress of generative AI

After judging information related to different data points, predictive models make informed decisions. Is this a human or a bot? Is this a mango or peach? The model is trained under the guidance of a human, who verifies if the outcome is accurate. The model understands to react distinctly to different scenarios according to the training data it encounters. 

Based on what they get from their training data, generative models build new data points. These models are usually trained in an unsupervised manner, analyzing the data on their own without human input. 

Earlier, generative models had more challenging tasks like trying to produce textual information that responds to questions accurately and learning to produce photorealistic images.

Machine learning (ML) teams have generated foundation models by using the present computing power. These generative foundation models have been calibrated over the past few years by ML engineers – feeding them with smaller quantities of annotated data to produce outputs for particular goals. 


ChatGPT-3 is the best example of fine-tuning AI. This foundation model is an advanced version of ChatGPT that’s trained on large quantities of unlabeled data. OpenAI has recruited over 6000 annotators to label a relevant subset of data for generating ChatGPT. Later, ML engineers of OpenAI used such data to improve the model to train it to produce specific & relevant information.

With such types of enhancing methods, generative models have begun to generate outcomes that they were unable to achieve previously, and the result has been an extension of functional generative models. This shows that generative AI has altered the performance of existing predictive AI systems. 

What are the predictions for generative AI?

Listed below are the top generative AI predictions for the year 2023.

  • Content creation will be in a conversational tone

Certain AI tools opt for prompts to generate images, and others depend on the conversation to deliver the final product. ChatGPT has become popular as it provides quick answers to users’ queries. Moreover, a chatbot can have a real-time conversation like a human and responds to the user’s queries instantly.   

Moving forward, you can expect more AI tools like this. Conversational AI imitates natural language, which makes it more accessible, and human-friendly for users looking for quick answers. Even though the technology isn’t perfect today but it will lead to a revolution in 2023 and beyond, you can see more stronger, and advanced AI chat tools. 

With generative AI, businesses will get more opportunities for customization or personalization with content. Based on McKinsey reports, approximately 71% of users want personalization when purchasing. 

  • AI-oriented products will replace many present procedures

White-collar work is another area where this AI concept is useful. You might have seen how Google is combining generative AI in workspace applications such as Gmail, Sheets, Docs, and so on. 

Microsoft is also following the same way with Office 365 apps. Moving forward, all productivity applications such as Slack, Canva, Asana, MailChimp, and many more will start using generative AI. These fresh tools will lead to lots of creativity, and reduce the stress of office work. 

Nowadays, all professionals are familiar with the impact of generative AI on specific jobs or industries, but they also accept that it has changed their work as they rely on it. AI replaced a lot of menial tasks that needed valuable time and manpower. 

McKinsey has listed a wide range of use cases for how businesses use generative AI. For instance, generative AI can help HRs to recruit the right candidates & automate performance reviews, and review the code for engineers in a couple of minutes. 

The goal is to reduce manual tasks with ML and automation to make work smarter. As expected, in 2023, with the further advancement of these AI technologies, you can see a replacement for more outdated work procedures.  

  • Demand for prompt engineers

The introduction of existing technology i.e. GPT-3 has opened the door for numerous emerging generative AI tools to produce new platforms. The engineers who want to taste success, have to understand the working concept of AI to create more suitable prompts. This will lead to a rise in demand for “Prompt Engineers” roles in the future as businesses adopt and accept AI tools. 

  • Create Web Apps and Run Websites

You can see multiple tools in the market, which can build no-code websites, and this feature will be taken to the next level by generative AI. In the future, AI will help users create websites & web apps and run both on autopilot. 

In short, it will automatically update its code, create & publish fresh content, create an editorial calendar, respond to users, and send follow-up emails. 

  • AI search engines will respond to users’ queries quickly

Nowadays, Microsoft and Google are combining their search engines with AI, users will get immediate responses to their questions via chat. Users like this as getting answers from chatbot in a conversational tone is much better than reading articles on Google. 

What is the difference between predictive AI and generative AI?

Both generative AI and predictive AI use artificial intelligence with dissimilar functionalities. Generative AI can create new content that includes images, music, and text. It makes use of deep learning techniques and complex algorithms to produce fresh content that is similar to the data (aimed for training) it has been fed. 

Whereas, predictive AI makes use of ML and statistical algorithms to examine data and forecast upcoming events or behaviors. It learns from past data to find out patterns and forecast future results. 

One common thing about these two is, they use ML algorithms but their goals are different. 

Generative AI is predominantly used in industries like fashion, music, and art, while predictive AI is often used in industries like marketing, healthcare, and finance.  

Top 10 use cases for AI/ChatGPT in customer service

To make use of ChatGPT for customer service, it needs to be trained on an interactive dataset for CX. AI is equally good as the data it is trained on. Similar to various conversational AI automation tools, ChatGPT requires this training to understand commonly encountered queries relevant to customer service and reply in a human tone and natural way.

Businesses rely on ChatGPT to generate automated responses to the questions asked by users that help them in getting the right information without human intervention. Moreover, AI solutions offer 24/7 quick service. 

Here are the top 10 use cases of ChatGPT in customer service:

  1. Language translation: Provide support to all types of consumers using ChatGPT to help them in different languages.
  2. Sentiment analysis: It is trained to analyze, understand and differentiate the sentiment of customer questions. By looking at customers’ emotions, businesses can be more enabled to reply in the right way. 
  3. Immediate customer support: It can provide immediate responses to the queries of customers, and provide 24/7 support.
  4. Tracking orders: It can help customers by providing the status of their orders, and estimated delivery times ensuring a consistent shopping experience.
  5. Product recommendations: Based on purchase history and consumer preferences, it can provide personalized product recommendations, improving both cross-selling and upselling opportunities. 
  6. Account management: Customers can get assistance from generative AI about account settings, password resets, subscription cancellations, and other tasks related to accounts. 
  7. Feedback collection: Customers can engage in conversations with ChatGPT to provide feedback on their experiences, helping companies improve their products and services.
  8. Policy & process queries: Consumers can inquire about policies, procedures, and terms of service, receiving clear explanations from generative AI.
  9. Booking & reservations: It can handle queries related to booking and reservation, helping consumers in securing appointments, hotel rooms, and flights.
  10. Troubleshooting assistance: It can guide consumers through basic troubleshooting steps, and assist them resolve common issues.  

What are real-world applications for generative AI?

Here are some key real-world applications for Generative AI:

  • Content Generation: Generative AI can create human-like content such as text, images, and videos. It can be used to generate compelling product descriptions, personalized marketing materials, or even creative storytelling for entertainment purposes.
  • Virtual Assistants and Chatbots: Generative AI model can power chatbots and virtual assistants, allowing them to engage in human-like and natural conversations. By understanding the queries of users, these AI-enabled agents offer personalized support and increase customer interactions.  
  • Creative Design: It is a valuable tool in creative design processes. It can assist in generating unique and innovative designs for products, logos, or visual elements, aiding designers in their creative exploration.
  • Personalized Recommendations: Generative AI algorithms can analyze large amounts of user data and produce personalized recommendations. This AI helps businesses deliver personalized recommendations based on individual interests and behavior, whether they be for music, movies, articles, or products.
  • Healthcare and Medicine: It finds applications in healthcare, assisting in tasks such as medical image analysis, drug discovery, and treatment planning. It can help identify patterns, generate synthetic medical images, or simulate the effects of drugs on the human body.
  • Gaming and Entertainment: It can enhance gaming experiences by creating realistic virtual environments, generating non-player characters with advanced behaviors, and even assisting game developers in creating unique game assets.
  • Fraud Detection: Generative AI algorithms can analyze patterns in financial transactions and identify anomalies that indicate fraudulent activities. By learning from historical data, they can detect suspicious behavior, enabling timely intervention and preventing potential financial losses.
  • Language Translation: Generative AI model has revolutionized language translation by providing more accurate and contextually relevant translations. It can understand and generate language with improved fluency, helping bridge the gap between different cultures and languages.

How ChatGPT (Generative AI) improves customer service?

The ChatGPT is not built for improving customer service but its chat interface and human-like replies will transform customer communications for the future.    

By understanding the customer service operations and functions of ChatGPT, many CX leaders are looking to stay ahead of the competition. 

How ChatGPT improves in recommendations?

It has transformed the way recommendations are made, providing valuable improvements in accuracy, and personalization. Here’s how ChatGPT improves recommendation systems:

  • Enhanced understanding: Its advanced natural language processing capabilities enable it to understand and interpret user inquiries with greater accuracy. It can understand nuanced preferences, context, and implicit signals resulting in more relevant and tailored recommendations.
  • Personalized recommendations: Generative AI leverages customer data, interests, and past interactions to deliver highly personalized recommendations. It considers factors including past purchases, browsing behavior, demographics, and user feedback to generate custom recommendations that align with individual interests and preferences. 
  • Explaining recommendations: One major advantage of ChatGPT is its ability to explain the logic behind recommendations. It can offer justifications, highlight related features or provide comparisons to help users understand why specific recommendations are being made. This transparency builds trust and improves user confidence in the recommendations. 
  • Flexibility and adaptability: It can be effortlessly customized and adapted to various domains and industries. It can be trained on particular datasets and fine-tuned to cater to unique recommendation needs, ensuring the system is aligned with the specific requirements of the companies and their customers.
  • Collaborative filtering: ChatGPT can leverage collaborative filtering techniques to identify patterns and similarities between users. 

How is AI used in predictive analytics?

Listed below are some key ways AI is used in predictive analytics:

  • Enhanced data analysis: AI algorithms can analyze and process vast amounts of both unstructured and structured data to find out patterns, trends, and correlations that humans might miss. This leads to generating more accurate predictions and actionable insights.
  • Improved predictive models: AI-based predictive models can continuously learn and adapt from fresh data, enhancing their accuracy over time. By automatically adjusting to changing patterns and dynamics, these models can offer more reliable and up-to-date predictions.
  • Automated feature selection: AI algorithms can identify the most relevant features from a dataset that have a major impact on predictions. This minimizes manual effort and ensures that only the most influential factors are considered, resulting in a more accurate outcome.
  • Real-time predictions: AI-powered predictive analytics systems can analyze data in real time, allowing businesses to make timely decisions and take immediate action. This is valuable in both dynamic and fast-paced industries where quick responses are critical.
  • Personalized recommendations: AI-enabled predictive analytics can analyze the behavior and preferences of customers to generate personalized recommendations. This helps companies to deliver personalized product suggestions resulting in enhanced customer engagement and satisfaction.

Originally published here