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Google Ads Headlines: How To Write Headlines That Get More Clicks

  • Edward Nick 

Are you struggling to get clicks on your Google Ads? You’re not alone. In fact, most people don’t know how to write headlines that get clicked.

If you’re ready to learn how to write headlines that get more clicks, then this blog post is for you. You’ll learn some great headline writing tips that will help you get more clicks on your Google Ads.

What Are Google Ads Headlines?

Google Ads headlines are the most important part of your ad, as they are the first thing potential customers will see. A good headline will entice customers to click on your ad, while a bad headline will result in them scrolling right past it.

There are a few things to keep in mind when writing your Google Ads headlines:

  • Your headline should be clear and direct telling customers exactly what they can expect to find on your website.
  • Your headline should be unique standing out from the other ads on the page.
  • Your headline should be relevant to your product or service as potential customers are more likely to click on ads that are relevant to their needs.

Keep these tips in mind when writing your Google Ads headlines, and you’ll be sure to create headlines that get more clicks!

How To Write Headlines That Get More Clicks

Your headline is one of the first things potential customers see when they encounter your ad, so it’s important to make it count. You want a headline that’s both informative and attention-grabbing.

Here are some tips for writing headlines that will get clicks:

1. Keep it short and sweet.

Your headline should be short and to the point. Get straight to the point and make your message clear.

2. Use strong keywords.

By including relevant keywords in your headlines, you can make your ad more likely to show up in search results – and more likely to be clicked on when it does.

Not sure which keywords to use? Start by brainstorming a list of terms that are relevant to your business, product, or service. Then, use Google’s Keyword Planner tool to see how often people are searching for those terms. Choose the keywords that have a high monthly search volume and are relevant to your ad.

3. Make it interesting.

Your headline should be interesting and make people want to learn more about what you have to offer. Use catchy words and phrases to SEO your headline and make it more clickable.

4. Be clear.

Your headline should be clear and free of any ambiguity. Be specific and let people know what they can expect to find when they click on your ad.

5. Test, test, test.

Try out different headlines and see what works best for your business. Testing different headlines is a great way to find out what works and what doesn’t. Using new on-demand tools, you can now test different headlines even before your campaign launches. 

6. Use numbers and symbols

Numbers and symbols can help make your headline more attention-grabbing and memorable. Use them sparingly, and only if they’re relevant to the content of your ad.

7. Be unique

With so many ads out there, it’s important to make yours stand out. Write headlines that are creative and unique, and avoid using generic phrases like “click here.”

8. Create a sense of urgency

Urgency can be a great way to get people to take action. If you’re running a sale or a limited-time offer, be sure to include this in your headline. For example, you could use phrases like “limited time only” or “while supplies last”.

9. Test different headlines

Try out different headlines to see which ones perform the best. You can either use Google AdWords’ split-testing feature to test different headlines against each other. Or if  your ad campaign does not get a ton of clicks per week, you can test your headline variations using a user testing A/B tool.

The Do’s Of Writing Effective Google Ads Headlines

1. Keep it short and sweet

The most effective headlines are short and sweet. This makes them easy to read and remember. Keep your headline under 50 characters so that it can be read easily and completely.

2. Use keyword-rich language

When writing your headline, be sure to use language that is rich in keywords. These are the words and phrases that people will use when searching for what you are offering. By including them in your headline, you increase the chances that your ad will be seen by potential customers.

3. Make a promise

Your headline should make a promise to the reader. Tell them what they can expect to find if they click on your ad. This could be something like “Get 50% off your first purchase” or “Free shipping on all orders”.

4. Use actionable language

Including actionable language in your headline will encourage people to click on your ad. Words like “discover”, “find out”, “get”, and “learn” are all good choices.

5. Be unique

With so many ads out there, it’s important to make yours stand out. Use creative language.

The Dont’s Of Writing Effective Google Ads Headlines

  • 1. Do not be too general in your headline.
  • 2. Do not use misleading or clickbait headlines.
  • 3. Do not stuff keywords into your headline.
  • 4. Do not make your headline too long.
  • 5. Do not write headlines that are not related to your ad.

Bonus Tip: Focus On The Benefits Of Your Product

If you’re not sure what to write in your Google Ads headlines, a good rule of thumb is to focus on the benefits of your product. What can your product do for your potential customers? How will it make their lives better? Answering these questions can help you write headlines that convert.