Allrecipes, the world’s largest digital food brand, received more than a billion visits annually from home cooks around the world, across PCs, smartphones and tablets. Find out how Allrecipes is leveraging data visualization to bring real-time digital food behavior insights to their internal teams, the media, technology partners and the world’s largest consumer packaged goods (CPG) brands in actionable, timely, and meaningful ways. The Allrecipes team will discuss their Tableau deployment, growing adoption, and uses for marketing, public relations, sales and improved customer experience.
Speaker: Grace Preyapongpisan, Vice President, Business Intelligence, Allrecipes
Hosted by: Bill Vorhies, Contributing Editor, Data Science Central & Data Magnum