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SPSS Statistics to Predict Customer Behavior

In today’s world, every organization is collecting and storing massive amounts of data about their customers. In order to take full advantage of this data, you should be equipped with the right tools that are powerful, easier to use and able to draw accurate conclusions in understanding the motivations behind customer behaviors. These tools will allow you to derive new insights, aiding in the decision making process.

In this Data Science Central webinar, you’ll see firsthand how IBM SPSS Statistics will enable you to:

Quickly understand large and complex datasets using advanced statistical procedures ensuring high accuracy to drive quality decision-making
Reveal deeper customer insights and provide better confidence intervals via visualizations and new analytical techniques
Build a predictive enterprise making the business more agile and maximizing return on investment

Taylor Perez, Client Technical Specialist - IBM Software -- IBM Analytics
Murali Prakash, Product Manager - IBM Global Markets -- IBM Analytics

Hosted by:
Bill Vorhies, Editorial Director -- Data Science Central

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