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Preeti Duraipandian commented on Venky Rao's blog post Understanding And Interpreting Gain And Lift Charts

"Hello, Very nice explanation. One doubt. How is the lift calculated in the last table?"

Apr 7

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Profile Information

Short Bio: Venky Rao is a geospatial analytics, data mining and predictive analytics enthusiast. He holds an MBA from INSEAD.

My Web Site Or LinkedIn Profile: http://www.linkedin.com/in/raovenky

Professional Status: Technical

Years of Experience:: 15+

Your Company:: IBM

Industry:: Analytics

Your Job Title:: Corporate Strategy Executive

How did you find out about DataScienceCentral?: Analytic Bridge

Interests:: Finding a new position, Networking, New venture, Other

What is your Favorite Data Mining or Analytical Website?: http://themainstreamseer.blogspot.com

What Other Analytical Website do you Recommend?: http://esri.com

Venky Rao's Blog

Predictive Analytics Demystified

Posted on May 18, 2015 at 11:30am 0 Comments 2 Likes

This 30 minute video aims to demystify predictive analytics and present the IBM SPSS predictive analytics portfolio. The contents of the video are as follows:

Evolution of Analytics 5:45
Why is Predictive Analytics Important? 11:35
Demystifying Predictive Analytics 21:30
IBM…

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Predictive Customer Intelligence

Posted on January 7, 2015 at 7:14am 0 Comments 0 Likes

I co-authored an IBM Redguide on Predictive Customer Intelligence. You can download a copy here: https://ibm.biz/BdEAia

Here is the Abstract:

What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the…

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