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Profile Information

Short Bio: Venky Rao is a geospatial analytics, data mining and predictive analytics enthusiast. He holds an MBA from INSEAD.

My Web Site Or LinkedIn Profile: http://www.linkedin.com/in/raovenky

Professional Status: Technical

Years of Experience:: 15+

Your Company:: IBM

Industry:: Analytics

Your Job Title:: Corporate Strategy Executive

How did you find out about DataScienceCentral?: Analytic Bridge

Interests:: Finding a new position, Networking, New venture, Other

What is your Favorite Data Mining or Analytical Website?: http://themainstreamseer.blogspot.com

What Other Analytical Website do you Recommend?: http://esri.com

Venky Rao's Blog

Predictive Analytics Demystified

Posted on May 18, 2015 at 11:30am 0 Comments 2 Likes

This 30 minute video aims to demystify predictive analytics and present the IBM SPSS predictive analytics portfolio. The contents of the video are as follows:

Evolution of Analytics 5:45
Why is Predictive Analytics Important? 11:35
Demystifying Predictive Analytics 21:30
IBM…

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Predictive Customer Intelligence

Posted on January 7, 2015 at 7:14am 0 Comments 0 Likes

I co-authored an IBM Redguide on Predictive Customer Intelligence. You can download a copy here: https://ibm.biz/BdEAia

Here is the Abstract:

What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the…

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