John Burke
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  • Grass Valley
  • United States
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Profile Information

Short Bio:
John "Michael" Burke has worked with some of the world’s top brands, including The Myers-Briggs Company and Airbnb, as well as dozens of cutting-edge technology clients, and is living his dream of applying data science to PR and Marcom. Michael has an MS in Data Analytics from SNHU, is currently pursuing a PhD in Data Science at NCU, and is an adjunct instructor of digital marketing for UC Davis, and also teaches a course in database design at BYU Idaho.
MSR Commmunications
Job Title:
Director of Science and Technology
Job Function:
United States
Number of employees:
1 to 49
LinkedIn Profile:
Contributing, Networking
Topics of Interest
Data Science, Machine Learning, Deep Learning, Data Visualization, Data Storytelling, Databases, Business Analytics, Artificial General Intelligence, Neural Networks, Mathematics

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John Burke's Blog

Can Deep Learning Address Limited Bandwidth and Other Video Streaming Challenges?

Posted on March 19, 2021 at 2:00pm 1 Comment

We all experience video streaming issues, probably on a daily basis. But now that people aren’t just streaming for entertainment, but are relying on it in many cases to perform their jobs, it ups the ante to address some of these issues and provide an improved experience. Deep…


Blog: Descriptive Versus Predictive Analytics

Posted on November 18, 2019 at 5:01pm 0 Comments

Generally speaking descriptive analytics is the process of making some sense or adding some structure to a data set, which at times can be very large. For this reason, most discussions referring to “analytics” in business are actually talking about descriptive analytics (Bertolucci, 2013). The most obvious example is when we run descriptive statistics at the beginning of a study, and look at things like the range, mean, median, quartiles, skew and kurtosis.…


Making Sense of the Wild World of Hadoop PART II: Clustering

Posted on November 6, 2019 at 4:00pm 0 Comments

In my last blog I introduced us to Hadoop, which allows companies to process, store and analyze Petabytes, Exabytes and even Yottabytes worth of data. And not just the kind of data you’d find on a spreadsheet--Hadoop can handle a wide…


Making Sense of the Wild World of Hadoop

Posted on September 30, 2019 at 1:44pm 0 Comments

If you still can’t figure out what exactly Hadoop is, don’t worry, you’re not alone. But hopefully this multi-part blog series will help! Hadoop is very difficult to understand if, like most people, you’re gathering bits and pieces of info here and there. And, sorry Wikipedia, but your page isn’t very helpful if you aren’t a…


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