My favorite quote on Big Data is by Dan Ariely who says "Big Data is like teenage sex, everyone talks about it, no one really knows how to do it, everyone thinks everyone else is doing it, so everyone claims that they are doing it..."

Dan Ariely's views aside, Gartner defines  Big Data as " high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” 

Regardless…

In an earlier blog post on Making the Business Case for Text Analytics , I had spoken of the importance of Social Media Analytics and specifically Text Analytics within the context of Social Media.for big and small business. Social Media plays a critical role in today's world  in  understanding, measuring and influencing the real time perception of your company and/or…

The key to making a business case for any Analytics initiative, not just text analytics, is to  identify specific business problems and pain points and use analytics to address them, instead of merely seeking insights.

The top business case for Text Analytics…

Today, an increasing number of institutional clients are looking for solutions, strategies and roadmaps to implement Big Data and Predictive Analytics initiatives within their own organizations. While the exact nature of the solutions and recommendations may differ from client to client, based on a number of factors, like the industry they operate in, the size of their operations and business model, there are common threads that can be applied to their needs.

While looking for these…