We are in the process of developing data governance maturity and would like to get insight into the best practices taken. We have made progress. We have the domain level of stewardship rolling…Continue
My name is Florence Hogan and I have 13 years of experience in designing, conducting, and managing quantitative research and analytics on both the client and supplier side.
At GfK and Research Now, I advised clients and sales in utilization of various market research platforms and quantitative research methodologies to guide clients’ defined business objectives. I have applied advanced analytical skills in the production of primary and syndicated research analytics that include consumer segmentation; brand positioning; brand equity; brand architecture; media planning insights; advertising and communications effectiveness.