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Charles Hammerslough
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  • Chicago
  • United States
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Charles Hammerslough and Sunaina are now friends
Mar 8
PRAVEEN SINGARAJU liked Charles Hammerslough's blog post New Marketing Insight from Unsupervised Bayesian Belief Networks
Feb 26
Don Tonkin liked Charles Hammerslough's blog post New Marketing Insight from Unsupervised Bayesian Belief Networks
Feb 22
Charles Hammerslough was featured
Feb 22
Charles Hammerslough posted a blog post

New Marketing Insight from Unsupervised Bayesian Belief Networks

Introduction“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments.  Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets.  An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important about the LSR experience.  Without understanding…See More
Feb 20
Charles Hammerslough's blog post was featured

New Marketing Insight from Unsupervised Bayesian Belief Networks

Introduction“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments.  Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets.  An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important about the LSR experience.  Without understanding…See More
Feb 20
Charles Hammerslough updated their profile
Feb 12

Profile Information

Short Bio
I head up the Data Science Discipline at VSA Partners, a strategy, marketing, and advertising company based in Chicago. Previously I was Director of Modeling for the 2012 Obama for America campaign.
My Web Site Or LinkedIn Profile
http://www.linkedin.com/in/chammerslough/
Professional Status
VP
Years of Experience:
20
Your Company:
VSA Partners
Industry:
Marketing
Your Job Title:
Associate Partner, Director of Data Science
Interests:
Other
What is your Favorite Data Mining or Analytical Website?
http://www.kaushik.net/avinash/

Charles Hammerslough's Blog

New Marketing Insight from Unsupervised Bayesian Belief Networks

Posted on February 20, 2018 at 10:30am 0 Comments

Introduction

“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments.  Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets.  An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important…

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