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Why Midsize Businesses Shouldn't Leave Big Data to Big Businesses

I often get asked about the relevance of "Big Data" for not-so-big companies. A recent blog post at by Brandy Courtade talks about something that I believe in for all "Big Data" participants: mindset, and the importance of having a new one!

"You can tackle big data on your own scale. It won't be on the same scale as the Watson project, but wrestling that wide variety of "random" data and compiling it into something meaningful can still benefit your business."

Read the entire post here.

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