Please join us in New York at the Sentiment Analysis Symposium Customer Insight Analytics Workshop on March 5 where Steven Ramirez, CEO of Beyond the Arc, will be presenting The Road to Customer Intelligence: Data, Analytics, Insight.
The afternoon workshop will offer a thorough, practical look at elements that business analysts, managers, and executives must master to compete in today’s hyper-competitive, high-velocity, Big Data world: Unstructured Data, Voice of the Customer, Social Customer Insights, and Predictive Analytics.
The phenomenon of Big Data has captured the imaginations of executives across industries and during the workshop we will examine a data-science case study and Steven will highlight best practices of some of the most mature and successful Voice of the Customer programs. As a workshop participant, you will be introduced to a straightforward methodology you can deploy immediately.
Key takeaways from the workshop include:
• How to benchmark your customer experience, marketing, and social insights efforts
• How to accelerate the maturity of your program, helping you to deliver greater value to your internal business partners
• How to prioritize your data acquisition and data management efforts
• What types of analyses you can perform to obtain the richest insights
If you've been challenged with how to derive real, demonstrable ROI, and would like to learn more then the Customer Insight Analytics workshop is for you.
After the workshop, continue to learn from other leaders in the industry, including Amazon, American Express, Huffington Post, IBM and more at the symposium on March 6. To learn more, please visit http://www.sentimentsymposium.com/workshops.html.