The Disruptive Power of Big Data in the 2012 Presidential Election

Live webcast  

Best Practices from the 2012 Presidential Campaign
Thursday, January 24, 2013 at 10:00am PT, 1:00pm ET

Looking back years from now, the 2012 presidential election may go down in history as the first in which Big Data analytics entered the popular (or at least pundit) discourse.

President Obama's campaign manager, Jim Messina, committed from the very beginning to "measure everything," and "use analytics across the campaign spectrum."

Join HP Vertica and the Democratic National Committee for this can't-miss Webcast and learn how Big Data analytics powered by the HP Vertica Analytics Platform empowered the Obama campaign to reinvent how presidential campaigns are conducted.

The Disruptive Power of Big Data Analytics

In politics, Big Data analytics can improve market knowledge, enhance competitiveness, and challenge pre-conceived notions of how business is done.

Big Data analytics is disruptive and enterprises that learn to harness the power of Big Data for competitive advantage will thrive in the era ahead. 

Join us for this live Webcast and learn how the HP Vertica Analytics Platform - in a little more than a year - enabled the Obama Campaign to:

  • Quickly build an agile analytics team to create cross-domain analyses without waiting on engineering
  • Plan and implement analytics-driven programs (from TV to Facebook to volunteer recruitment and traditional voter contact)
  • Measure everything and use analytics across the campaign spectrum

>> Register Now
Join our Live Webcast on Thursday, January 24th, 10:00am PT, 1pm ET, or sign up to receive a link to the recorded version.

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