Subscribe to DSC Newsletter

Social Networks: How to Measure User Engagement?

Here are a few interesting KPI's:

  • Average session duration
  • Proportion of active versus passive behavior (active = posting a blog, inviting a thread; passive = browsing, reading articles)
  • New members per week, with breakdown US vs. non US
  • Average number of groups per member
  • Average number of friends per member
  • Number of page views per user (per member) per month
  • Time to last visit (average; per user; per member)
  • Open rate per newsletter
  • Number of subscribers / new subscribers to newsletter
  • Proportion of inactive members (define inactive)

Views: 259

Comment

You need to be a member of Data Science Central to add comments!

Join Data Science Central

Videos

  • Add Videos
  • View All

© 2019   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service