As a business owner or C-Suite executive, you have access to an endless collection of data, statistics, and numbers. If you really want to uncover the truth behind a particular action, outcome, or problem, you can find metrics that’ll shed light on the issue at hand. When it comes to marketing in particular, digital marketing analytics play a significant role in a business’ ability to maximize returns, and increase customer engagement.
Value of Digital Marketing Analytics
The issue with digital marketing is that it’s so complex. You can’t simply look at your campaign and say, “We saw a 145 percent return on investment this year.” When you’re spending thousands of dollars on content marketing, social media, radio spots, PPC advertising, and dozens of other channels, it’s never that simple.
That’s where digital marketing analytics come into play. By leveraging analytics tools, and studying the correct metrics, you can begin to dissect the intricacies of your overarching marketing campaign. You can get a better grasp of how each individual channel is performing, which channels demand more attention, and which channels are holding you back.
Three Metrics Worth Tracking
When it comes to digital marketing analytics, there are hundreds of different metrics available at your disposal. The key is blocking out the useless ones, and focusing on the metrics that matter. Here are a few ones worth tracking:
Good Digital Marketing Analytics Tools
The question you’re probably asking is, “How do I track and uncover these metrics?” Well, you have a number of choices, but these are a handful of the top digital marketing analytics tools on the market:
The Bottom Line
With a little effort, you can greatly improve the clarity and efficacy of your digital marketing campaign moving forward. By focusing on the metrics mentioned in this article, and leveraging the appropriate tools, your company’s marketing efforts will be in a much better position by this time next year.