Ooyala Video Index Report Provides Big Data Insight

I am a big fan of Ooyala, even though I cannot pronounce the name of the company properly! Here is a link to a video that has helped me with my pronunciation ailment. Ooyala Video

Ooyala has a great report available called "Video Index Report" where "analytics meets big data."  Executive Summary and key findings below:

Ooyala’s technology helps media companies and marketers around the globe manage, monetize, deliver and analyze their videos across a variety of platforms and devices. The information generated each day provides Big Data insights into global viewer engagement, multi-device viewing, content discovery, sharing via social media, and hundreds of other trends and variables.

This new report marks the first time Ooyala has offered a quarterly overview of the state of online video. The data set is vast: Ooyala handles more than 1 billion analytics pings per day, which reflect the anonymized viewing behavior of over 100 million monthly global unique users. Ooyala distills this data to help publishers make better decisions on how to tap new markets, grow audiences and increase revenue.

Key findings:

  • Tablets dominated viewer engagement across all videos played in Q3. Viewers with tablets averaged nearly 30 percent more viewing time per play than those who watched on desktops—and completed videos at double the desktop rate.

  • Connected TV devices and game consoles are taking off. Video plays tripled in Q3 alone.

  • Viewers like to watch long format videos on big screens. For videos more than 10 minutes long, viewers using connected TV devices and game consoles were more than twice as likely to complete a video than viewers on desktops.

  • The popularity of Facebook varies greatly among countries when it comes to sharing video. Facebook is 17 times more popular than Twitter in Italy, for instance, but the two social media sites are on par in Japan.

  • iPads crushed Android tablets in terms of total audience size, accounting for 97 percent of all tablet video plays.

The complete report can be downloaded here. Ooyala Video Index Report

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