For example, Rose financial clients use IDG's to collect and store fast-changing trading data for quickly analyzing and responding to emerging market trends. The significant reduction in time (from 60 minutes to 60 seconds) to access and analyze data improves decision-making, profitability and market competitiveness through increased performance in trading. Rose retail clients use IDG's for fast analysis of buyer patterns, purchase data and call-center communications to understand trends to improve marketing competitiveness, decision-making and profitability. Detecting and acting on consumer trends and competitors marketing and pricing immediately is critical in retail, especially the online retail space.
Organizations are demanding faster and easy access to information to make better decisions. IDG's enables immediate access to the right information which results in more informed decisions. Traditional Business Intelligence (BI) technology loads data onto the disk in the form of tables and multi-dimensional cubes against which queries are run. In-memory data is loaded into Random Access Memory (RAM) instead of hard disks. Thus, staff spends less development time on data modeling, query analysis, cube building and table design - and more time on high-value data science and business analysis.
Research shows that organizations using IDG's are able to analyze larger amounts of data at faster speeds than competitors. With in-memory tools, data available for analysis can be as large as data mart or small data warehouse which is entirely in memory. This can be accessed within seconds by multiple concurrent users at a detailed level and offers the potential for excellent analytics. The improvement in data access may be 10,000 to 1,000,000 times faster than from disk. It also minimizes the need for performance tuning and provides faster service for end users.
IDG's provide the following benefits:
1. Competitive Advantage. Organizations can make better decisions faster.
2. Speed. Improves time to find and analyze data to obtain valuable, actionable insights.
3. Better Decision-making. Organizations can improve the quality of their decision-making.
4. Productivity. Improved knowledge and business process efficiency increases profitability and reduces waste.
5. Customer Experience. Provides faster, more reliable service which can mean the difference between success and failure, especially in online transactions.
IDG's have the following characteristics:
1.The data model is distributed across many servers in a single location or across multiple locations. This distributed model is known as a "shared nothing" architecture and distribution is known as a "data fabric".
2. All servers can be active in each site.
3. All data is stored in the RAM of the servers.
4. Servers can be added or removed non-disruptively, to increase the amount of RAM available.
5. The data model is non-relational and is object-based.
6. Distributed applications written on the .NET and Java application platforms are supported.
7. The data fabric is resilient, allowing non-disruptive automated detection and recovery of a single server or multiple servers.