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Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have shifted focus on targeting customers directly through various digital platforms to get a larger share of the sales pie.
Digital campaigns help in targeting customers at a more personalized level. An effective digital strategy involves focus on good quality content and targeting the right audience. But the key factor in nailing the right strategy is to understand which mediums and campaigns worked the best and formulating the right mix of channels for the future. An ensemble approach should be followed by the marketers to get a drill down of the most effective mediums and campaigns.
Lets unpack the ensemble approach.
Every marketer wishes to get a high ROI on the money spent, the idea is to not leave money on the table.
The ensemble approach would give 360-degree insights through in-depth analysis of both offline and online touch-points and would help in formulating an effective digital strategy.
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Tags: AttributionModels, DataScience, Digital, MachineLearning, MarketingAnalytics, MarketingInsights, MarketingMixModeling, MarketingTechnology, ROI
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