When I think of Big Data and NoSQL I think of Big-Web-User companies like Amazon, Google, Twitter, Netflix, and other similar companies that amaze and entertain us by using the latest in NoSQL-based data science to bring us features that are useful and novel. Mostly that means using recommenders, NLP, IoT, and advanced search algorithms to present just the right part of the their Big Data databases to us users.
There aren't many examples of more traditional companies, even information based companies that were being held back before NoSQL opened so many doors. Most of those would have been in high-transaction financial services like Visa, or maybe some of the telecoms. But recently I started thinking about other relatively 'traditional' businesses that have benefited from Big Data and the major credit / information / append data companies like Experian immediately came to mind.
In this excellent article, Bob Violino explains how Experian found business value in NoSQL and provides plenty of details if you'd like to learn about their roadmap. As Bob says, "Some businesses look to big data to help them manage their information. Information service company Experian is looking to big data to help manage its business."
A very interesting a valuable story. Read the rest here.