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Doing Market Research using Social Media

 Observational social media research 

involves analyzing social media data without intervention or interaction from the researcher.  In this mode of research, you search for, look at, collect, synthesize, and analyze data that exist in the social media sphere (blogs, newsgroups, forums, message boards, and microblogs).  The goal is to measure and gauge public awareness and sentiment of issues, products, or brands.  Not long ago I headed up a panel of industry thought leaders that focused on this type of social media research, and what it might mean for our industry.

It is true that social media is the newest channel of communication for researchers to deal with, and it presents us with unique research challenges and possibilities.


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Tags: Market, collection, data, mining, research


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Comment by Pete Charette on January 10, 2014 at 10:23am

Suresh, great post! How did you scrap the web for conversations. I am trying to teach myself how to do this. I have had limited success. I've been trying to put all the unstructured data together (from Social media sites) to run text analysis against it. Do you know how to do this or know of a direction you could point me in? Anything help would be much appreciated!

Comment by suresh on October 4, 2012 at 4:05pm

Hi Friends, Please leave your suggestion and comments.


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