The graphs below show demographics for two popular but totally unrelated analytic websites. The demographics are strikingly similar.
USA is still the #1 country by far. Visitors from India spend more time on the site. Although you can't tell from these charts, US visitors tend to have more senior / manager roles, while in India we have more junior, entry-level analysts, and almost no executive. A few places have experienced big growth: Ireland, Singapore, London.
Data source: Quantcast.com. Data about gender, income, education level, and race is produced using
An index of 145 means that the website in question, for the metric in question, is 45% above average. The 100 reference (100 = average) is computed across all internet users. It is clear that these two websites attract highly educated, wealthy males, predominantly with Asian origin, living mostly in US.
Question: are there any major differences between the two websites? I don't see any.
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Posted 1 March 2021
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