Next-best offer refers to the use of predictive analytics solutions to identify the products or services your customers are most likely to be interested in for their next purchase.

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights: http://www.decideo.fr/bruley/docs/11___next_best_offer___v0.ppt