Big Analytics 2012: Boston / Chicago

Digital data from customer interactions is growing at exponential rates. You have more information about customers, prospects, influencers, and competitors than ever before. But do you know how to cost-effectively harness this data? Or how to use data science to discover and apply new insights to your business bottom-line?

That's where Big Analytics 2012 can help. In Boston on May 22nd, and Chicago on June 28th you can join industry leaders from organizations such as TechTarget and LinkedInwho have tapped the data deluge for competitive advantage and would like to share what they have learned along the way.

This event is a unique opportunity to learn more about the convergence of data science, digital marketing, Hadoop, data warehousing, and in-database analytics. It's also your chance to go beyond the "big data" hype to see how these technologies are being applied to drive business innovation.

Here is just a sample of what will be covered:

Digital Marketing Optimization – consumer behavioral insight, clickstream path analysis, and marketing attribution that goes far beyond last click attribution to optimize online marketing spend

Data Science – adopting a "fail fast" data discovery process to quickly and easily ingest and explore big, complex data and deliver new, high-value analytics or data-driven products to the business