A to Z list of Google acquisitions and where they ended up within Google

Google has acquired around 184 companies as of October 2015, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion. Not all the acquisition figures are available but aggregating all the public known amounts, Google has spent atleast 28 billion USD on acquisitions.

With the recent re-structuring, Google became a subsidiary of Alphabet Inc., which now owns most of the parts.

Using the infocaptor dashboard software, we analyze the list of companies, products and services that Google has acquired since 2001.

A To Z List Of Companies Acquired By Google [Now Alphabet]

We extracted the first letter of every acquired company and plotted them as a simple bar chart. Google indeed has acquired A-Z companies.


[click to see list of all companies]

Google acquires companies in order to fill gaps in the product line or merge/integrate with their existing product lines.

Let see which companies have been integrated into multiple products and which products have consumed more than one acquired companies/products.

Starting with the largest acquisition

Acquisition of Motorola Mobility


The below sankey diagram maps out the complete picture of all the acquired companies and which products/services they have been integrated within Google.


[click to see interactive version]

Another interactive Circle pack viz showing the number of acquisitions by year and the business category


Top list of acquisitions [based on publicly known figures]


Here is the full interactive dashboard Google acquisition and mergers

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Tags: acquisitions, analytics, google, infocaptor, mergers, startups, venture


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