Text analytics, sometimes alternately referred to as text data mining or text mining, refers to the process of deriving high-quality information from text.  High-quality information is typically derived through the devising of patterns and trends through means such as statistical pattern learning.  Text mining usually involves the process of structuring the input…

In today's post, we dive into understanding Association Rules for Market Basket Analysis and discuss three numeric measures that should be considered before deciding to act on / make a business decision based on associations that have been observed in the data: (1) Support (2) Confidence and (3) Lift.



Association rules are typically written in the format:



Left hand side Implies Right hand…

Lift and Gain Charts are a useful way of visualizing how good a predictive model is. In SPSS, a typical gain chart appears as follows:







In today's post, we will attempt to understand the logic behind generating a gain chart and then discuss how gain and lift charts are interpreted.





To do this,…