Analytics needs a evangelist! Without such a person, you just don’t get the impact that Analytics actually is capable of providing! Mostly this evangelist needs to be right at the top, the CEO! I have worked with a range of industries & everywhere the degree of impact shoots up once you have a CXO who is evangelising this change.
Of course, some CMOs have led their organizations into embracing the practice, including John Costello, former exec VP-CMO of Home…Continue
Added by Ajay Kelkar on March 27, 2017 at 8:30pm — No Comments
Is analytics yet another fad? Is there much more talk about it than real solid action. It does seem so when you look around you as a consumer.
Marketers still don’t care, as much, about being relevant to you. You get that umpteenth credit card solicitation from the bank which has already sold you a card. And nothing about a physical Retailer shopping experience makes it personal for you!
And yet your online…Continue