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Ajay Kelkar's Blog (2)

Test or get Fired! Harrah’s casino’s amazing philosophy

Analytics needs a evangelist! Without such a person, you just don’t get the impact that Analytics actually is capable of providing! Mostly this evangelist needs to be right at the top, the CEO! I have worked with a range of industries & everywhere the degree of impact shoots up once you have a CXO who is evangelising this change.

Of course, some CMOs have led their organizations into embracing the practice, including John Costello, former exec VP-CMO of Home…

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Added by Ajay Kelkar on March 27, 2017 at 8:30pm — No Comments

Too much talk in Analytics & too little action!

Is analytics yet another fad? Is there much more talk about it than real solid action. It does seem so when you look around you as a consumer.

Marketers still don’t care, as much, about being relevant to you. You get that umpteenth credit card solicitation from the bank which has already sold you a card. And nothing about a physical Retailer shopping experience makes it personal for you!

And yet your online…

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Added by Ajay Kelkar on September 14, 2014 at 9:00pm — 1 Comment

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