Whether you love or hate politics, one thing…
Added by Larisa Bedgood on May 3, 2016 at 4:30am — No Comments
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments
The definition of real-time marketing is evolving. The buzz around Big Data and the…
Added by Larisa Bedgood on February 23, 2016 at 6:00am — No Comments
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by…
Added by Larisa Bedgood on January 6, 2016 at 11:29am — No Comments
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of their everyday conversations, at least to some extent. It is clear that “Big Data” is no longer just a snazzy new word to use when marketers talk “shop,” but rather a concept that has proven its worth.
However, before running head-first into the…Continue
Added by Larisa Bedgood on October 28, 2015 at 11:01am — No Comments
A few months ago, we posted this…
Added by Larisa Bedgood on October 19, 2015 at 9:22am — No Comments
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
Added by Larisa Bedgood on October 13, 2015 at 8:49am — No Comments
Data Quality Procrastination, or DQP, affects…
As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.
Marketing departments can rely on data to discover up-sell and cross-sell opportunities and to improve customer relationships. According to …Continue
Most B2B marketers are swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
In fact, most B2B marketers…Continue
Added by Larisa Bedgood on July 27, 2015 at 7:21am — No Comments
Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing,…Continue
Added by Larisa Bedgood on July 22, 2015 at 10:10am — No Comments
At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight)
VB Insight surveyed over 3,000 marketers and looked at tools used on over 3 million websites. Even small improvements have the potential to drive higher ROI. According to…Continue
Added by Larisa Bedgood on July 7, 2015 at 9:40am — No Comments
When we talk about Big Data, many of the examples and use cases we share center around how Big Data is changing the way businesses must operate. But Big Data is changing the world on some exciting global levels as well. So let’s take a step back from the business impact of bigger data and…Continue
Added by Larisa Bedgood on June 8, 2015 at 5:51am — No Comments
Many businesses are feeling the pressures of data overload. Consequently, many businesses have databases that look like the picture below.
Businesses are stockpiling more data than ever before. From machine-generated data, social sentiment, transactional data, and emails, many companies feel as if they are drowning in data. According to a report by the…Continue
Added by Larisa Bedgood on May 5, 2015 at 9:39am — No Comments
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI?
101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most impacted by Big Data technology, 50% stated that targeted offers and promotions would have the biggest…Continue
Added by Larisa Bedgood on April 23, 2015 at 7:30am — No Comments
Primed to make a huge entrance in 2015, Data-as-a-Service (DaaS) empowers companies with real-time data to overcome tough challenges with data. DaaS is allowing companies to generate real-time insights and revenue from Big Data. Companies commonly report feeling overwhelmed solely by the mere size of big data, not to mention the processes necessary to use the data. This no longer has to be a reality. With DaaS using big data is no longer a couple month long process.
Added by Larisa Bedgood on April 7, 2015 at 12:30pm — No Comments
Good data is the driving force behind successful marketing. Data can be analyzed to determine what your customers are looking for, what will drive them to purchase, and to establish a best prospect profile. According to a report by GlobalSpec, the primary marketing goals for manufacturers are customer acquisition (43%) and lead generation (29%), with 54% planning to increase marketing spend.…Continue
Added by Larisa Bedgood on March 25, 2015 at 5:00am — No Comments